Email Marketer

Outsource Ability, on behalf of our client, is seeking an experienced Cold Email Outreach Specialist to manage, optimise, and scale cold email campaigns. This role requires deep knowledge of cold email infrastructure, deliverability best practices, and Instantly.ai. The ideal candidate must be highly analytical, detail‑oriented, and capable of executing outreach strategies that maximise inbox placement, protect domain reputation, and generate consistent pipeline results.

Key Responsibilities

Cold Email Infrastructure Setup & Management

• Configure and maintain complete cold email infrastructure, including domain setup, domain authentication (SPF, DKIM, DMARC), mailbox creation, forwarding rules, and sending rotation.
• Warm up and maintain email accounts using best‑practice tools and processes.
• Monitor sender reputation, deliverability metrics, domain health, and spam indicators.
• Implement safety protocols to avoid blacklist events, spam traps, and reputation damage.

Campaign Management (Instantly.ai Focus)

• Build, manage, and optimise multi‑step cold outreach campaigns in Instantly.ai.
• Utilise Instantly.ai features such as:
  • sending pools
  • unified inbox management
  • AI‑powered deliverability optimisation
  • dynamic customisation and variable fields
• Analyse campaign data and continuously refine strategies to improve open, reply, and positive response rates.

Lead Sourcing & Verification

• Source targeted, high‑quality leads based on industry, intent, persona, and campaign requirements.
• Perform rigorous email verification using appropriate tools to minimise bounces and maintain deliverability.
• Ensure compliance with data quality standards and list‑building best practices.

Copywriting & Strategy

• Write concise, compelling, and high‑converting cold email copy that maximises open and reply rates.
• Conduct ongoing message testing (subject lines, angles, value propositions, CTAs).
• Tailor outreach messaging to specific audience segments and industries.

Monitoring, Reporting & Optimisation

• Track key deliverability and performance metrics including:
  • open rate
  • bounce rate
  • inbox placement
  • reply rate
  • positive response rate
• Produce regular reports and optimisation recommendations.
• Stay current with industry best practices, algorithm changes, and anti‑spam regulations.

Required Skills and Experience

• Proven experience managing cold email outreach, not general email marketing.
• Expert‑level proficiency with Instantly.ai, including infrastructure, campaign setup, automation, and deliverability tools.
• Strong understanding of cold email systems, including domain warmup, DNS records (SPF, DKIM, DMARC), and deliverability diagnostics.
• Demonstrated ability to source, enrich, and verify leads using multiple tools and workflows.
• Strong copywriting skills specific to cold email outreach.
• Knowledge of best practices for avoiding spam filters, blacklisting, and reputation loss.
• Ability to work independently, manage multiple campaigns, and maintain detailed reporting.
• Own laptop and stable high‑speed internet connection are required.

Equipment & Connectivity Requirements

To perform effectively in this role, candidates must have:

• Their own laptop, and headset (capable of running productivity software efficiently).
• Reliable power supply (Solar, UPS, or Inverter) to ensure uninterrupted work.
• Stable internet connection (minimum speed sufficient for video conferencing and cloud-based applications).

Preferred (Not Required)

• Experience using SMS marketing tools.
• Basic design skills using platforms such as Canva or Figma.
• Knowledge of deliverability optimisation practices.
• Understanding of customer lifecycle strategy and persona development.