CRM & Lifecycle Marketing Manager

This is a remote position.

Requirements

• Proven experience owning the end-to-end customer journey, including onboarding, activation, engagement, retention, and reactivation.
  

• Strong experience designing, executing, and optimizing CRM campaigns across email, push notifications, SMS, and in-app messaging.
  

• Ability to segment users based on behavior, demographics, and wallet activity to deliver personalized, relevant messaging.
  

• Skilled in analyzing user behavior and lifecycle metrics to identify drop-offs and friction points.
  

• Experience running A/B tests and experimentation on messaging, timing, and campaign flows to improve retention and repeat transactions.
  

• Collaborative mindset to work with Product, Growth, and Data teams to align lifecycle initiatives with business objectives.
  

• Knowledge of regulatory requirements, financial promotion guidelines, and data privacy standards to ensure campaign compliance.
  

• Ability to develop strategies to increase wallet funding, transaction frequency, and long-term engagement.
  

Bonus Skills 

• Experience in cross-border payments or remittance services.
  

• Experience marketing to diaspora communities.
  

• Experience with pre-funded wallet models or stored-value products.
  

• Strong copywriting skills for trust-sensitive financial messaging.
  

Benefits