Marketing Manager

This is a remote position.

Job Summary

The ideal candidate is both strategic and execution-focused, with a strong understanding of how digital channels, data, and content work together to influence the B2B buyer journey.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with business and sales priorities.
  

• Work closely with Sales, Product, and Digital teams to drive integrated go-to-market strategies.
  

• Identify growth opportunities across acquisition, retention, and partner channels.
  

2. Digital, Social & Content Marketing

• Own and optimise digital marketing channels including social media (LinkedIn, Meta, YouTube, etc.), website, email, and paid campaigns.
  

• Plan and manage content calendars covering thought leadership, product marketing, customer stories, and partner content.
  

• Use digital platforms to drive lead generation, brand awareness, and account engagement.
  

3. CRM, Customer Engagement & Retention

• Manage CRM-driven campaigns including segmentation, automation, lead nurturing, and performance tracking.
  

• Lead lifecycle programs such as onboarding, upsell, cross-sell, and reactivation.
  

• Support Account-Based Marketing (ABM) and enterprise account engagement.
  

4. Partnership & Channel Marketing

• Execute co-marketing campaigns with technology partners, distributors, and ecosystem players.
  

• Drive joint webinars, digital campaigns, events, and co-branded content.
  

• Strengthen partner visibility and pipeline contribution through digital and offline channels.
  

5. Campaigns, Events & Demand Generation

• Run integrated campaigns across digital, social, events, and partner channels.
  

• Manage enterprise and industry events, exhibitions, and customer roundtables.
  

• Track leads, conversions, and ROI from all marketing activities.
  

6. Brand, Communications & Marketing Operations

• Ensure brand consistency across digital platforms, campaigns, and sales materials.
  

• Oversee production of marketing assets including case studies, videos, social content, and presentations.
  

• Manage budgets, timelines, reporting, and agency or vendor partners.
  

Requirements

• Bachelor’s Degree in Marketing, Business, or Communications.
  
• 5–8 years of B2B marketing experience, ideally in technology, telco, or enterprise solutions.
  
• Strong experience in digital marketing, social media, and CRM-driven campaigns.
  
• Proven track record in lead generation, customer engagement, and campaign optimisation.
  
• Experience working with partners, vendors, or channel ecosystems is highly desirable.
  
• Analytical, organised, and comfortable using data to improve marketing performance.
  
• Strong communication and stakeholder management skills.
  

Benefits

• Exposure to global team and work culture
  
• Good structure and system in place
  
• Dynamic and multi-national work environment
  
• Supportive team culture and opportunities for professional growth