Content Marketing Manager

This is a remote position.

What You’ll Do & How You’ll Make Your Mark:

• Develop & Execute Content Strategy: Craft and implement a robust content strategy tailored to guide buyers through the inbound journey, aimed at boosting both new and existing customer bookings.

• Lead Content Production: Oversee the content production process, ensuring efficiency and quality, and enhance workflow systems to meet production targets.

• Team Leadership: Manage and lead a high-performing Content Marketing team, guaranteeing timely production and publication of content.

• Team Growth and Hiring: Drive the expansion of the Content Marketing team by identifying staffing needs and recruiting top talent to fill these roles.

• Professional Development: Conduct weekly one-on-one meetings with each Content Writer to focus on their professional growth and development.

• Set & Achieve Goals: Establish and monitor KPIs for each team member, ensuring alignment with the broader marketing objectives.

• Cross-Functional Collaboration: Foster and maintain productive working relationships with product teams, leadership, brand teams, and knowledge base teams to ensure a unified approach to content creation.

• Stay Ahead of Trends: Regularly update your knowledge by following major SEO publications and industry news to continuously refine our SEO and content strategies.

Who You Are & What You’ll Need to Succeed:

• Proven Leadership: Demonstrated ability to directly manage three or more subordinates effectively, leading projects and workgroups with strong leadership skills.

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

• Content Marketing Experience: 6-8 years of experience in content marketing, with a proven track record of successful strategies and campaigns.

• Team Management Experience: At least 2 years of experience managing a content marketing team.

• Inbound Marketing Expertise: In-depth knowledge of the inbound methodology and customer value journey.

• Project Management Skills: Proficiency with project management tools such as MS Planner, Jira, and Confluence.

• Content Creation Experience: Experience in creating detailed briefs for designers and writers, ensuring content aligns with strategic goals.

• Analytical Skills: Strong analytical abilities with experience in Google Analytics, WordPress, and other relevant digital marketing tools.

• SEO Expertise: Solid experience with SEO principles and content writing that optimizes visibility and engagement.

• Lifelong Learner: A naturally curious mindset with a commitment to staying informed about industry trends and best practices.

Why You’ll Love Working With Us:

• Dynamic Team Environment: You will be joining a team that is dynamic, focused on results, and constantly pushing the boundaries in the digital marketing world.

• Career Growth Opportunities: We support professional development and provide opportunities to advance within the company.

• Competitive Compensation and Benefits: We offer a competitive salary package, including comprehensive health benefits and retirement plans.

• Work-Life Balance: Committed to maintaining a balanced work environment with flexible scheduling options to suit your lifestyle.