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Marketing Ads Specialist

Role overview

Qualifications

  • Proven experience managing ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and TikTok
  • Strong analytical skills with the ability to interpret data and drive optimizations
  • Proficiency in digital advertising tools and reporting dashboards
  • Knowledge of audience segmentation, keyword targeting, and budget allocation

Responsibilities

  • Plan, set up, and manage paid advertising campaigns across LinkedIn, TikTok, Meta (Facebook/Instagram), and Google Ads
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance
  • Optimize ad creatives, copy, and placements to boost engagement, conversions, and cost-effectiveness
  • Monitor campaign performance and analyze metrics (CTR, CPC, CPM, ROAS, conversions), providing actionable insights

About the company

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MyVA Support

We are just exactly what you need, Virtual assistant services that can fulfill any type of position within your company while saving you time and money.

Company details

Company typeStartup
Industry
Company size11 - 50

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Job description

This is a remote position.

Location: Remote (LATAM)
Employment Type: Full-time, Independent Contractor (Service Provision)
Department: Marketing

About Us

At MyVA Support, we’re seeking a Marketing Ads Specialist to join our team and lead the execution of high-impact advertising campaigns across multiple platforms.

Role Overview

The Marketing Ads Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across  LinkedIn, TikTok, Meta (Facebook & Instagram), and Google Ads. This role requires a strong mix of analytical skills, creativity, and attention to detail to ensure campaigns achieve measurable results.

Responsibilities
  • Plan, set up, and manage paid advertising campaigns across LinkedIn, TikTok, Meta, and Google Ads.
  • Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance.
  • Optimize ad creatives, copy, and placements to boost engagement, conversions, and cost-effectiveness.
  • Monitor campaign performance and analyze metrics (CTR, CPC, CPM, ROAS, conversions), providing actionable insights.
  • Implement A/B testing strategies to improve outcomes.
  • Manage ad budgets efficiently to ensure optimal resource allocation.
  • Stay updated on platform trends, algorithm changes, and digital advertising best practices.
  • Collaborate with design and content teams to develop compelling ad creatives.

Requirements

  • Proven experience managing ad campaigns across Google, Meta, LinkedIn, and TikTok.
  • Strong analytical skills with the ability to interpret data and drive optimizations.
  • Proficiency in digital advertising tools and reporting dashboards.
  • Knowledge of audience segmentation, keyword targeting, and budget allocation.
  • Excellent communication and organizational skills.
  • Creativity and adaptability to changing trends.
  • Advanced English level (C1 or higher) preferred.

Benefits

  • Monthly service fee: Let's negotiate it depending on your experience and expectations!
  • Schedule: Monday to Friday, 8:00 AM – 5:00 PM EST.
  • Productivity software may be required to monitor performance.
  • Exclusive service commitment during contracted hours.


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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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