Social Media & Brand Manager

This is a remote position.

Our client is looking for a part-time Social Media & Brand Manager to strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in the financial and tax consulting industry, known for their technical expertise, reliability, and client-focused approach.

This role is ideal for a creative yet analytical marketer who thrives at the intersection of storytelling, data, and strategy. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways.

Responsibilities

• Develop and implement a comprehensive social and paid media strategy aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.
  

• Create and maintain a monthly content calendar that integrates organic storytelling and paid campaigns across multiple channels.
  

• Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators.
  

• Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.
  

• Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.
  

• Manage posting schedules and partner with key team members to amplify visibility through employee advocacy programs.
  

• Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.
  

• Plan, execute, and optimize paid campaigns across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).
  

• Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.
  

• Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.
  

• Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.
  

• Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).
  

• Translate data insights into actionable recommendations for future campaigns.
  

• Stay informed on social media trends, ad platform updates, and competitive benchmarks to keep strategies fresh and effective.
  

• Collaborate across teams to align brand identity, tone, and content direction with company goals.
  

• Support sales enablement through social selling resources and content toolkits.
  

• Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.
  

Requirements

• 3–5 years of proven experience in B2B social media and paid media campaign management, ideally within finance, accounting, or professional services.
  

• Demonstrated success executing both organic and paid strategies across LinkedIn, Google Ads, RollWorks, or AdRoll.
  

• Strong grasp of Account-Based Marketing (ABM) frameworks and sales collaboration.
  

• Excellent copywriting, visual storytelling, and communication skills.
  

• Data-driven mindset with experience in analytics platforms such as Google Analytics, HubSpot, or LinkedIn Campaign Manager.
  

• Strategic thinker who can balance creativity with analytical insight.
  

• Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
  

• Deep understanding of audience segmentation, targeting, and content optimization.
  

• Experience managing budgets, reporting performance metrics, and presenting actionable insights.
  

• Knowledge of paid media automation tools and performance tracking.
  

• Strong interpersonal skills with a collaborative and proactive work style.
  

Benefits