Social Media Lead

This is a remote position.

• Lead the social media strategy and execution for US politics, national news, global news, elections, and major current affairs.
  
• Develop daily and long-term social coverage plans around breaking news, political events, and major news cycles.
  
• Track breaking news and ensure timely, accurate, and platform-appropriate coverage across all social channels.
  
• Guide, train, mentor, and develop social media producers and editors.
  
• Develop platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
  
• Identify strong story angles, social hooks, headlines, captions, thumbnails, and visual approaches that maximize engagement while maintaining editorial integrity.
  
• Collaborate closely with editorial, video, design, and audience teams to create high-performing content.
  
• Monitor platform trends, algorithm changes, and audience behavior to continuously improve strategy.
  
• Review analytics, identify opportunities, and optimize content based on performance and audience insights.
  
• Help recruit, interview, onboard, and develop social media talent.
  
• Ensure consistency in brand voice, publishing quality, editorial standards, and social media best practices.
  
• Maintain clear communication across teams and ensure social coverage aligns with editorial priorities.
  
• Take ownership of audience growth, engagement, and overall social media performance.
  
• Remain flexible during breaking news, elections, major political events, and other high-impact news situations.
  

• Significant professional experience leading social media for a news, politics, or digital media organization.
  
• Previous experience managing, mentoring, or leading social media teams.
  
• A strong understanding of the US political landscape and current affairs.
  
• Deep knowledge of major social platforms, their audiences, content formats, and best practices.
  
• Proven experience growing audiences and improving engagement through platform-specific strategies.
  
• Strong editorial judgment and the ability to identify stories that will resonate on social media.
  
• Experience covering breaking news in a fast-paced newsroom environment.
  
• Strong understanding of analytics and the ability to use data to inform content and growth strategies.
  
• Excellent communication, organizational, and leadership skills.
  
• High attention to detail and a commitment to editorial accuracy and brand quality.
  
• Strong ownership, accountability, and a willingness to take responsibility for team performance.