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Growth & Marketing Lead

Amplemarket

Role overview

Qualifications

  • 5+ years of experience in Marketing or Growth, ideally in B2B SaaS, with a strong operational track record
  • Proven ability to launch and manage performance marketing campaigns across multiple channels
  • Strong understanding of demand generation, paid acquisition, and conversion optimization, with a focus on KPIs like CAC, LTV, ROAS
  • Hands-on, data-driven, and comfortable working in a fast-paced, high-growth environment; excellent communication and collaboration skills; experience with marketing automation tools and CRMs

Responsibilities

  • Build and scale marketing initiatives hands-on, testing and optimizing to drive measurable pipeline growth
  • Own and optimize the digital marketing strategy with multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) and improve lead quality
  • Lead demand generation and performance marketing, including ABM, email campaigns, lead nurturing, and KPI-based optimization
  • Plan and execute events and develop a strong community and customer advocacy program to boost engagement and lead generation

About the company

Amplemarket logo

Amplemarket

Computer Software / SaaS

Amplemarket is the platform to help you sell in today's environment. From lead generation to personalized multichannel outreach and smart actions, Amplemarket improves your sales team’s performance and increases revenue! Here's what you get:- Data native: Easily find the data that helps you close deals- Built-in personalization: 3x your response rates with hyper-personalized messages - Multi-channel outreach: Email, Phone, LinkedIn, etc.- AI-powered: Let reps focus on selling while AI takes care of the rest

Company details

Company typeStartup
IndustryComputer Software / SaaS
Company size51 - 200

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Job description

What is Amplemarket all about?
Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.
In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.
Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.
 
As Growth & Marketing Lead, you’ll roll up your sleeves to drive Amplemarket’s growth engine. You’ll lead and do - building and scaling marketing programs that directly impact revenue. From paid campaigns and SEO to events and sales support, you’ll be at the center of execution. You’ll work closely with Sales, Product, and Leadership to drive measurable results.

You will:

Be a Builder

  • Work hands-on to implement, test, and scale marketing initiatives.
  • Contribute to shaping the future of the marketing function as the company grows.

Drive Digital Marketing & Growth

  • Own and execute our digital marketing strategy, ensuring alignment with business goals.
  • Launch and manage multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth.
  • Optimize website performance, SEO, and conversion funnels to improve lead quality.
  • Identify and test new acquisition channels for customer reach.

Lead Demand Generation & Performance Marketing

  • Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing.
  • Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance.
  • Utilize A/B testing and analytics to refine marketing tactics.

Manage Events & Community Engagement

  • Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation.
  • Build and manage a strong community strategy, fostering relationships with customers and industry influencers.
  • Develop customer advocacy programs, leveraging testimonials and case studies.

Own Product Marketing & Sales Enablement

  • Develop marketing collaterals (decks, case studies, landing pages) to support Sales.
  • Conduct competitive analysis and refine product messaging.
  • Align closely with Sales and Product teams on go-to-market strategies.
About you:
  • 5+ years of experience in Marketing or Growth, ideally in B2B SaaS, with a strong operational track record.
  • Proven ability to launch and manage performance marketing campaigns across various channels.
  • Strong understanding of demand generation, paid acquisition, and conversion optimization.
  • Analytical and comfortable working with KPIs such as CAC, LTV, ROAS, etc.
  • Comfortable being hands-on and owning execution end-to-end.
  • Excellent communication and collaboration skills.
  • Comfortable in a fast-paced, high-growth environment.
  • Experience with marketing automation tools and CRM platforms.
  • Fluency in English is required.
 
A little more about Amplemarket:
 
 
We offer:
  • Nice work environment
  • Competitive Salary
  • Health Insurance
  • Stock Options
  • Annual Company Trip in a secret location
  • and more!
 

 

 
Amplemarket is committed to creating an inclusive employee experience for all.
Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that what truly matters is how your skills, knowledge and personality fit our company. So bring your best professional version of yourself, and apply - we'd like to hear from you!

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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