Meta Ads Specialist

Outsource Ability, on behalf of our client, is seeking a skilled and proactive Meta Ads Specialist to manage and optimise advertising campaigns across Meta platforms. The ideal candidate will have a strong understanding of digital marketing strategies, be data-driven, and demonstrate the ability to deliver measurable results. This role is remote and essential in driving brand awareness, engagement, and conversions through effective paid media campaigns.

Key Responsibilities

• Campaign Management: Plan, create, and manage Meta advertising campaigns across Facebook, Instagram, and other Meta platforms.
• Performance Optimisation: Monitor campaign performance, analyse data, and implement strategies to improve ROI.
• Audience Targeting: Develop and refine audience segments to maximise reach and engagement.
• Creative Collaboration: Work with design and content teams to produce compelling ad creatives and copy.
• Reporting: Prepare regular performance reports and provide insights to stakeholders.
• Budget Management: Allocate and manage advertising budgets effectively to achieve campaign objectives.
• Market Research: Stay updated on industry trends, competitor activities, and platform updates to ensure best practices.

Qualifications

• At least 2 - 4 years of proven experience in managing Meta Ads campaigns or similar digital advertising roles.
• Strong knowledge of Meta Ads Manager and related tools.
• Fluency in English, both written and verbal.
• Excellent analytical and problem-solving skills.
• Ability to interpret campaign data and provide actionable recommendations.
• Strong organisational and time-management abilities.
• Familiarity with broader digital marketing strategies and platforms is advantageous.

Equipment & Connectivity Requirements

To perform effectively in this role, candidates must have:

• Their own laptop and headset (capable of supporting advertising and communication tools).
• Reliable power supply (Solar, UPS, or Inverter) to ensure uninterrupted work.
• Stable internet connection (sufficient speed for campaign management, reporting, and video conferencing).

Employment Details

• Location: Remote.