Key Facts

Remote From:

United States

Full time

Expert & Leadership (>10 years)

English

Hard Skills

Other Skills

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Communication
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Leadership
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Team Management
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Mentorship

Roles & Responsibilities

Bachelor's degree in marketing, business, or related field; MBA preferred
8+ years of experience in demand generation or a related field
Deep understanding of the B2B buyer's journey and persona-based marketing
Proven track record in managing email campaigns and high-volume BDR lead initiatives, including cold calling

Requirements:

Develop and execute go-to-market strategies to drive demand generation and revenue growth
Develop and manage a comprehensive lead generation program that includes inbound and outbound tactics
Oversee PPC/SEM and email campaigns to drive traffic, lead generation, and conversion rates
Implement Account-Based Marketing (ABM) tactics and optimize content marketing placement

Direct Digital Holdings

About Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within the general market and multicultural media properties. The Company's buy-side platform, Orange 142, delivers significant ROI for middle-market advertisers by providing data-optimized programmatic solutions for businesses in sectors ranging from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions generate billions of impressions per month across display, CTV, in-app, and other media channels.

Founded: 2018

Company size: 51 - 200

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Job description

Brand: Direct Digital Holdings

Job Title: Director, Demand Generation

Department: Growth

Job Type: Full-Time

Location: Remote

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

The Opportunity

Direct Digital Holdings is seeking a Director of Demand Generation to join the Marketing Team

As a key member of the marketing team, you will drive performance marketing initiatives to support conversions across existing clients, channel relationships, and new prospects. This is a highly collaborative, remote position.

Responsibilities

GTM Strategy: Develop and execute go-to-market strategies to drive demand generation and revenue growth.
Lead Generation: Develop and manage a comprehensive lead generation program that includes inbound and outbound tactics.
Cold Calling & Outreach: Lead and optimize cold calling initiatives as part of a robust BDR strategy to drive new business opportunities.
Digital Campaigns: Oversee PPC/SEM and email campaigns to drive traffic, lead generation, and conversion rates.
BDR Leadership: Develop and execute BDR lead initiatives and cold calling and email scripts to support sales growth.
Team Management: Manage and mentor a team of demand-generation professionals.
Cross-Functional Collaboration: Work with product marketing, sales, and customer success to align on website updates, channel marketing, and product rollouts.
Analytics: Monitor marketing campaign performance and utilize Buyer’s Journey Reporting to make data-driven decisions.
ABM Execution: Implement Account-Based Marketing (ABM) tactics and optimize content marketing placement.

Qualifications

Education: Bachelor's degree in marketing, business, or a related field; MBA preferred.
Experience: 8+ years of experience in demand generation or a related field.
Vertical Knowledge: Strong experience in Education, Travel, Energy, and Agencies verticals.
B2B Expertise: Deep understanding of the B2B buyer's journey and persona-based marketing.
Outbound Skills: Proven track record in managing email campaigns and high-volume BDR lead initiatives, including cold calling.
Strategic Partnering: Experience working with B2B partners through marketing enablement.
Leadership: Excellent leadership, team management, and collaboration skills.
Performance Driven: Strong analytical skills with the ability to optimize the sales funnel

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with. We care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match and free financial coaching/counseling.

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.