Regional Sales Manager

Regional Sales Manager

Are you a dynamic leader with a passion for driving sales and developing high-performing teams?

At Crown Paints, we are looking for a Regional Sales Manager to lead and inspire a team of 10 sales representatives who are responsible for geographic based territories across Scotland and Northern England. If you thrive in a fast-paced environment, excel at building client relationships, and are eager to shape strategic sales growth, we want to hear from you.

What do you want to contribute to and be involved in?

• Strategic Sales Growth: Drive revenue and exceed targets by developing and executing innovative sales strategies. Identify new business opportunities while strengthening existing customer relationships.

• Team Leadership: Lead, manage, and mentor a team of Key Account Managers and Contractor Specification Managers. Foster a high-performance culture that delivers results and encourages professional growth.

• Account Management Excellence: Cultivate and maintain strong relationships with key trade customers, including independent merchants, decorating centres, and wholesalers. Ensure customer satisfaction and drive long-term brand loyalty.

• Business Development: Identify, pursue, and secure new business opportunities. Convert leads into lasting partnerships and establish Crown Paints as the supplier of choice.

• Market Insight & Strategy: Stay ahead of industry trends and competitor activity. Use market intelligence to refine sales tactics and identify areas for growth.

• Commercial Acumen: Manage pricing structures, negotiate contracts, and oversee promotional initiatives to optimize profitability and market share.

• Cross-Functional Collaboration: Partner with marketing, technical, and operational teams to deliver tailored, customer-focused solutions. Align efforts to ensure seamless execution and superior service delivery.

• Performance Analytics: Track, analyse, and report on sales performance. Use data-driven insights to continuously improve strategies and outcomes.

What are we looking for?

• Proven track record in a B2B sales environment, preferably withing paint, coatings, trade or construction. However please apply if you are an expert in a different sector!
• Excellent communication skills with the ability to build relationships with groups and individuals
• Experience managing and developing regional teams
• IT proficient specifically in Microsoft Office and digital sale tools

About Crown Paints

Crown believes that every pot of paint is brimming with potential and we want to put that into the hands of everyone. As one of the UK’s leading paint brands, we support homeowners and professionals to ‘paint their own possible’ and create beautiful, transformative spaces for everyone to enjoy.

With a heritage dating back to 1777,  the company has a rich and colourful history, pouring 200 years of knowledge and skill into every tin of paint. Headquartered in Darwen in Lancashire, the same town the company started in all those years ago, Crown also has a manufacturing site in Hull and an ever-growing network of over 170 Crown Decorating Centres located throughout the UK and Ireland. We’re proud to have held the Royal Warrant since 1949 in recognition of our commitment, passion and experience.

As an industry leader in innovation and sustainability, Crown knows what a positive difference we can make to people and the planet and have set ambitious targets to become carbon neutral across all manufacturing operations, drive full circularity across product and packaging through recycling schemes, eradicate all waste to landfill and ensure 100% of paint containers make maximum use of recycled and recyclable materials.

A Part of Hempel

Crown Paints forms part of the global coatings group Hempel, who service sectors including decorative, infrastructure, marine, wind and thermal power. Hempel is proudly owned by The Hempel Foundation, an ownership structure that is unique in the coatings industry. The Hempel Foundation is dedicated to making a difference through philanthropic initiatives that bring about positive change. This includes empowering children to learn, making coatings more efficient and sustainable and sustaining biodiversity all over the world.

Application due

Seniority Level

Job Functions

Industry

Chemicals

Crown Paints is one of UK’s most renown paint manufacturers and we have been manufacturing for over 200 years, with over 60 years proudly holding the Royal Warrant. However, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world through our ownership structure. Crown Paints is part of the Hempel Group, which gives our company stability and our employees extended, global career possibilities. ​