Key Facts

Remote From:

Full time

Mid-level (2-5 years)

English

Hard Skills

SQL (Programming Language) Attribution Analysis Marketing Analytics Attribution Analysis Social Data Analytics Customer Requirements Analysis Amplitudes Web Analytics Conversion Marketing Integrated Reporting Data Curation Google Ads Data Presentation Data Integration Google Analytics Tableau (Business Intelligence Software) Google Tag Manager R (Programming Language) Campaign Management Marketing Analytics Data Modeling Data Quality Assessment Facebook Advertising AppsFlyer (SaaS) Python (Programming Language) Customer Journey Mapping Power BI Adobe Experience Cloud Marketing Performance Measurement And Management Test Automation Data Wrangling Looker Analytics Measurement Technique Business Communication Contextual Design UI/UX Research Cross-Functional Collaboration Presentation Training

Other Skills

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Data Reporting
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Collaboration
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Analytical Skills
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Active Listening
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Organizational Skills
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Analytical Thinking
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Detail Oriented
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Intellectual Curiosity
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Verbal Communication Skills
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Empathy

Roles & Responsibilities

2+ years of experience in a digital marketing agency or client-side
Expertise in integrated digital marketing reporting, analytics, and attribution, including tagging and analytics tools such as Google Ads, Facebook Ads, Google Analytics, Adobe Analytics, Google Tag Manager, Google Looker Studio, Amplitude, Appsflyer, Funnel.io
Experience with data visualization platforms including Google Data Studio, Tableau, or Power BI
Experience with analytics languages and platforms such as Python, R and SQL (preferred)

Requirements:

Developing and applying a measurement strategy for stakeholders to determine what to measure, how, and why
Communicating and gathering data requirements for measurement strategies, including where the data is sourced, its shape or form, and how it relates to other data
Structuring a progression of activities that can be conducted to assess, evaluate and improve the data, analytics and insights maturity of our clients on their marketing programs (progress and gaps)
Collaborating with diverse, cross-functional teams to execute on marketing program assessments and optimization

NP Digital

Marketing & Advertising

About NP Digital

Neil Patel has been recognized by the Wall Street Journal, Forbes, and the United Nations, to name a few, as one of the most influential and successful marketers and entrepreneurs in the world. NP Digital is an award-winning digital marketing agency that brings his passion and insights to life for the world’s most important brands. We focus on creating innovative, adaptive, and data-driven digital marketing plans. Obsessed with helping companies grow and exceed their goals, we deliver on the mission of continually helping brands connect and engage with their audience. We combine proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around: paid and organic search, social media, influencer marketing, content, retargeting, performance display, feed management, email marketing, and conversion rate optimization. We're an Adweek Fastest Growing Company, Media Post Agency of the Year, and 2-time Inc. Best Workplaces recipient.

Company type: Scaleup

Industry: Marketing & Advertising

Founded: 2018

Company size: 1001 - 5000

Website LinkedIn See all jobs →

Job description

Description

Position at NP Digital

TITLE Data, Analytics & Insights Specialist
DEPARTMENT Earned Media
DIVISION NP Digital - LATAM
LOCATION Remote - Latin America

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital LATAM is looking for a Data, Analytics and Insights Specialist to join the growing team.

In this role, you will own and execute strategic data initiatives such as customer journey analytics and productized reporting (SEO, Paid Media) to help answer larger client questions.

As a DAI Specialist, you will plan and conduct periodic campaign analyses that drive business results and inform future strategies and tactics for SEO, Email, Paid and CRO products and will contribute to processes and frameworks that allow for consistency in data storytelling for agency programs.

You will be part of a “data forward” culture to enable all disciplines to continually improve marketing performance through analysis, optimization, integration and automation.

This is a newly created role to support our growing Data & Analytics offering. To be considered, candidates must reside and be eligible to work in Latin America and are required to communicate in English.

Candidates located in Argentina, Chile, Uruguay, Peru, Ecuador will be prioritized.

ABOUT THE RESPONSIBILITIES

Developing and applying a measurement strategy for stakeholders to determine what to measure, how, and (most importantly) why
Communicating and gathering data requirements for measurement strategies, such as where the data is sourced, its shape or form, and how it relates to other data
Structuring a progression of activities that can be conducted to assess, evaluate and improve the data,analytics and insights maturity of our clients on their marketing programs (progress and gaps)
Collaborating with diverse, cross-functional teams to execute on marketing program assessments and optimization

ABOUT YOU

2+ Years of experience in a digital marketing agency or client side
Expertise in integrated digital marketing reporting, analytics, and attribution including tagging and analytics tools like Google Ads, Facebook Ads, Google Analytics, Adobe Analytics, Google Tag Manager, Google Looker Studio Amplitude, Appsflyer, Funnel.io
Experience with data visualization platforms including Google Data Studio, Tableau or PowerBI 
Experience with analytics language and platforms such as Python, R and SQL preferred
Hands-on experience in integrated digital marketing analytics and performance marketing analytics (specifically earned and paid media) 
Demonstrated expertise in planning and executing strategic data initiatives for well-know, enterprise level brands
Proven collaboration ability, effectively working across multiple cross-functional groups
Experience using, merging and manipulating data from multiple data sources to create a response to client questions and hypothesis
Proven research skills, a strong intellectual curiosity, and attention to detail
Strong analytical thinking, as your recommendation should be based on solid data and research
Exceptional interpersonal communication and organizational skills

BONUS POINTS

Strong verbal communication, empathy, and listening. Experience in conducting contextual interviews (or related user-experience research methods) would be ideal
Sharp written communication distilling and clarifying metrics, what they mean, and how they're relevant within a business context (in the form of executive reports, concise dashboards, decks)
Accessible documentation (written and visual) specifying data task dependencies and data workflows

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.