Logo for CI Web Group, Inc.

Strategic Account Manager

Role overview

Qualifications

  • Experience managing small business or entry-level client accounts with a focus on retention and satisfaction.
  • Excellent communication and relationship-building skills to serve as the primary point of contact.
  • Ability to translate client goals into simple, actionable strategy guidance.
  • Collaborative mindset with internal teams to coordinate marketing services (SEO, PPC, Local Marketing, Content) and support light upsells.

Responsibilities

  • Act as the primary point of contact, maintaining day-to-day communication and fostering strong relationships with small business clients.
  • Offer accessible strategy support by providing simplified guidance aligned with clients' goals and resources, and proactively address questions to maintain retention and client confidence.
  • Identify growth opportunities and encourage continued partnership, including suggesting small upgrades and cultivating client referrals.
  • Coordinate simple Webflow transitions and collaborate with internal teams to deliver SEO, PPC, Local Marketing, and Content while keeping campaigns lean and within budget.

About the company

CI Web Group, Inc. logo

CI Web Group, Inc.

Madtech: Marketing + Advertising + Technology

At CI Web Group, we prioritize the consumer experience above all else. Our team takes the time to thoroughly discuss and educate our clients on the ins and outs of digital marketing. Our CEO, Jennifer Bagley, is a thought leader in the industry and regularly presents engaging keynote speeches that delve into the complexities of digital marketing and its benefits for each individual company. In addition to Jennifer, our team comprises some of the industry's top professionals. As a result of our dedication and expertise, CI Web Group continues to be the preferred digital marketing agency for top HVAC manufacturers and distributors such as Goodman, Amana, Daikin, Franklin PLP, Ferguson, Johnstone Supply, Geary Pacific, Standard Supply—to name a few. But it's not just about the work—our culture is centered on caring for our clients and going above and beyond to provide value and achieve results. What Makes Us Different? We pride ourselves on our ability to create truly unique websites that capture the essence of each individual business. Our team of experienced designers and developers works closely with our clients to understand their vision and goals and use this knowledge to craft a website that reflects the unique character of their business. In addition to our creative design services, we also offer a range of digital marketing services, including: • Branding and Design • Content Creation • Website Development • Search Engine Optimization • Social Media Marketing • Local Listings & Reviews • Email Marketing • Video Production • Pay Per Click Advertising • Near-By-Now If you want to grow your business & stand out from the competition, think of CI Web Group and the personalized and results-driven solutions we offer. Distinctions • A Woman-Owned Business • Founded in 2006 • 120+ Experts in 7 states and 3 countries • 2% Churn Rate • Transparent Reporting • Unlimited 24/7 Help Desk • Own Your Own Assets • Love Us or Leave Us Policy: No Long-Term Contract

Company details

Company typeSME
IndustryMadtech: Marketing + Advertising + Technology
Company size51 - 200

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Job description

This is a remote position.

Overview

As a Strategic Account Manager, you are responsible for supporting and growing relationships with small businesses and entry-level clients. These accounts may have modest budgets, but they play an essential role in our overall portfolio. Your focus is on retention, communication, basic strategy support, and creating opportunities for long-term growth.

You will provide reliable, consistent service, help clients understand the value of their investment, and ensure steady performance within their means. Success in this role is measured by client retention, service usage, light upsells, and client satisfaction.




Key Responsibilities & Leadership Scope

1. Managing & Retaining Foundational Accounts

✅ Act as Primary Point of Contact – Maintain day-to-day communication and foster strong relationships with small business clients.
✅ Offer Accessible Strategy & Support – Provide simplified guidance aligned with clients' business size, goals, and resources.
✅ Ensure Retention & Client Confidence – Proactively check in, answer questions, and resolve issues to keep clients engaged.

2. Account Development & Modest Expansion

✅ Identify Growth Opportunities – Recommend small upgrades or additional services that align with client goals.
✅ Encourage Continued Partnership – Help clients understand how to grow with CI Web Group at their own pace.
✅ Cultivate Client Referrals – Use positive relationships to spark peer-to-peer referrals and local introductions.

3. Marketing Execution Support

✅ Coordinate Simple Webflow Transitions – Support migrations to Webflow when appropriate, using scalable, efficient templates.
✅ Work with Internal Teams for Execution – Ensure clients receive smooth service across SEO, PPC, Local Marketing, and Content.
✅ Keep Campaigns Lean & Focused – Prioritize high-impact tasks that stay within budget and deliver noticeable results.

4. Performance & Service Accountability

✅ Educate Clients on Package Inclusions – Ensure clients understand and fully utilize the services available to them.
✅ Maintain Up-to-Date Account Notes & Reports – Track updates, progress, and communication for each client.
✅ Deliver Consistency & Measurable Outcomes – Focus on timely execution and ongoing value delivery.




Key Performance Indicators (KPIs)

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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