Key Facts

Remote From:

Full time

English

Hard Skills

TikTok Marketing Media Buying KPI Reporting Data-Driven Decision Making Cross-Channel Marketing Budget Management Social Media Management Slack (Software) Analytics Boosting +15 more

Other Skills

•
Virtual Teams
•
Creative Thinking
•
Communication
•
Teamwork

Roles & Responsibilities

3-5 years of hands-on paid media buying experience on Meta (Facebook/Instagram) and TikTok in the e-commerce sector.
Proven track record of achieving KPIs in paid media campaigns (e.g., ROAS, CPA, CLTV).
Experience with Snapchat, X (Twitter), and Reddit advertising is highly desirable.
Strong analytical skills and proficiency with Meta Ads Manager, TikTok Ads Manager, and Google Analytics.

Requirements:

Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.
Optimise campaigns for KPIs like ROAS, CPA, and CLTV; conduct A/B testing on creatives, copy, and audience segments.
Plan and execute cross-platform campaigns across Snapchat, X (Twitter), and Reddit, and explore emerging platforms for growth.
Monitor, analyse, and report campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics; provide insights and recommendations to improve outcomes.

Talent Shore

About Talent Shore

Talent Shore connects top talent in South Africa with leading recruitment businesses in the United Kingdom, Europe and the United States. We’re proud to be the first offshoring company, focussed on the recruitment sector, with a track record of successfully helping recruitment businesses to scale up through cost-effective talent acquisition and management. For companies, we take the risk out of the offshoring process by supporting your business to effectively scale your operations and maximise the productivity of your teams in the UK, Europe, USA and South Africa. South Africa has an amazing pool of talented and skilled professionals who can help your business grow. For SA employees, we are looking for Recruitment / Talent Acquisition / Admin / Compliance / Accounting specialists of varying levels of skill and experience. The international clients we work with offer excellent salaries, in-country support, professional development and real investment in your career growth. Reach out to our team today.

Founded: 2018

Company size: 11 - 50

Website LinkedIn See all jobs →

Job description

An exciting opportunity has arisen for a Senior Paid Media Buyer to lead and optimise paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms.

The ideal candidate will also have experience with additional channels such as Snapchat, X (Twitter), and Reddit.

This role demands a deep understanding of the e-commerce landscape, proactive adaptation to platform updates, and effective management of organic social media posts.

Key Responsibilities:

Paid Media Strategy & Execution:

Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales.
Optimise campaigns for KPIs like ROAS, CPA, and CLTV.
Conduct A/B testing on creatives, copy, and audience segments.
Efficiently manage and allocate advertising budgets for maximum ROI.

Cross-Platform Advertising:

Plan and execute campaigns on Snapchat, X (Twitter), and Reddit, tailoring strategies to platform-specific audiences.
Explore emerging advertising platforms for new growth opportunities.

Analytics & Reporting:

Monitor and analyse campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
Prepare detailed performance reports, providing insights and recommendations.
Leverage data to drive strategic decisions and improve campaign outcomes.

Organic Social Media Management:

Oversee planning and scheduling of organic social media posts, ensuring alignment with paid strategies.
Implement post-boosting strategies for enhanced engagement.
Collaborate with content creators for engaging and brand-consistent social media content.

Platform Knowledge & Continuous Learning:

Stay current with platform updates, trends, and best practices.
Participate in ongoing training and share insights with the broader team.

Requirements

Experience:

3–5 years of hands-on experience in paid media buying on Meta and TikTok within the e-commerce sector.
Proven record of achieving KPIs in paid media campaigns.
Experience with Snapchat, X (Twitter), and Reddit advertising is highly desirable.

Skills:

Strong analytical skills to interpret data and optimise strategies.
Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics, and other relevant platforms.
Excellent understanding of organic social media strategies.
Creative thinker with the ability to develop compelling ad creatives.
Strong communication and collaboration skills.

Preferred Qualifications:

Experience in a fast-paced agency environment or managing multiple e-commerce accounts.
Familiarity with Shopify or WooCommerce.
Knowledge of customer journey mapping and sales funnel optimisation.
Ability to mentor junior team members.

Tools & Platforms:

Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads, Reddit Ads
Google Analytics, Google Tag Manager
Project management tools (Basecamp, Teams, Slack)

Desirable Skills (Bonus):

Proficiency in Canva, AdCreative.ai, and TikTok's Symphony Creative Studios.
Awareness of emerging AI-driven design tools for streamlined ad creation

Benefits

Competitive salary and performance-based bonuses.
Remote work opportunities.
Support for professional development, including training and industry events.
Collaborative and inclusive company culture.
Opportunity to work with a dynamic team and contribute to the growth of innovative e-commerce brands.