8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles
Proven success in driving enrollment growth for online or hybrid programs and achieving revenue and enrollment targets
Strong analytical and data-driven decision-making skills with proficiency in CRM tools, digital marketing platforms, and enrollment analytics
Exceptional leadership and team management capabilities; excellent communication, negotiation, and interpersonal skills; experience with commission-based or performance-driven incentive structures preferred
Requirements:
Develop and execute a comprehensive growth strategy to increase enrollment in the online programs, aligning marketing, recruitment, and engagement with institutional goals
Lead enrollment management initiatives to recruit, enroll, and retain online program students, focusing on diverse populations; oversee recruitment campaigns and set growth targets
Drive digital marketing and branding efforts using SEO, paid media, content marketing, and social media; collaborate with the executive team on messaging and creative assets
Build and maintain partnerships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations; engage alumni and stakeholders to foster a referral network
Job description
This is a remote position.
The Vice President, Growth & Engagement at University Online will serve as a leader responsible for driving enrollment growth and enhancing engagement strategies to support University ’s online programs. This executive position requires an entrepreneurial mindset, strategic vision, and a proven track record of success in student recruitment, marketing, and relationship management.
Responsibilities
Strategic Leadership:
Develop and execute a comprehensive growth strategy to increase enrollment in University ’s online programs.
Align marketing, recruitment, and engagement efforts with institutional goals for student success and program reputation.
Enrollment Management:
Lead initiatives to recruit, enroll, and retain students for online programs, focusing on diverse populations and underserved communities.
Oversee the design and implementation of recruitment campaigns, leveraging data-driven insights and best practices.
Set and achieve enrollment growth targets, ensuring scalability and sustainability.
Marketing & Branding:
Drive digital marketing campaigns, leveraging SEO, paid media, content marketing, and social media to attract prospective students.
Partner with Executive team to produce compelling messaging and creative assets.
Partnerships & Engagement:
Build and maintain relationships with corporate, nonprofit, and community partners to generate leads and create opportunities for strategic collaborations.
Participate in University ceremonies
Engage with alumni and stakeholders to foster a robust referral network.
Requirements
Knowledge and Experience
Minimum of 8-10 years of progressive leadership experience in enrollment management, marketing, or growth-focused roles.
Proven success in driving enrollment growth for online or hybrid programs
Demonstrated ability to achieve and exceed revenue and enrollment goals.
Experience with commission-based or performance-driven incentive structures preferred.
Exceptional leadership and team management capabilities.
Strong analytical and decision-making skills with a data-driven approach.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in CRM tools, digital marketing platforms, and enrollment analytics.
