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Digital Marketing Specialist / Spécialiste en marketing digitale

Key Facts

Remote From: 
Full time
Mid-level (2-5 years)
45 - 60K yearly
French

Other Skills

  • Data Reporting
  • Non-Verbal Communication
  • Multitasking
  • Teamwork
  • Organizational Skills
  • Detail Oriented
  • Strategic Thinking
  • Creativity

Roles & Responsibilities

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • 2+ years’ experience in digital strategy, management or digital marketing consulting
  • Understanding of SEO best practices and strategies
  • Excellent written and verbal communication skills

Requirements:

  • Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
  • Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with content contributors to create high-quality content around relevant terms and trends
  • Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage
  • Lead all SEO activities, including implementing on-page and off-page optimization, analyzing competitors, keyword research, technical SEO and identifying link building opportunities

Job description

This is a remote position.

Content Creation/Strategy
  • Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives
  • Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with content contributors to create high-quality content around relevant terms and trends
  • Produce creative visual assets (photographs, videos, infographics, GIFs, stop-motion) for website, email marketing, blog and social media usage
  • Contribute to overall digital growth and content marketing strategy

SEO/SEM & Web Optimization/Management

  • Maintain company websites and profiles, ensuring all content is up-to-date, accurate and follows brand guidelines and web best practices
  • Lead all SEO activities, including implementing on-page and off-page optimization, analyzing competitors, keyword research, technical SEO and identifying link building opportunities
  • Provide strategic, actionable insights for improving organic and local search rankings
  • Conduct NAP and listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings
  • Provide SEO improvement recommendations to website architecture and UI/UX, working with agency partners to implement changes and develop user testing experiments
  • Stay up-to-date on industry changes and identify new technologies to improve processes
  • Build, optimize and analyze PPC campaigns, reporting learnings to be applied to other digital activities

Email Marketing

  • Oversee the email marketing lifecycle, from strategy, development and execution of all email campaigns
  • Conduct A/B testing and provide actionable recommendations for campaign optimization
  • Update and maintain the email marketing calendar and reporting spreadsheet
  • Research and seek opportunities for growing our email database and newsletter signups

Strategy/Digital Reporting

  • Provide reporting on digital activities
  • Summarize and gather insights to optimize campaign performance


DESIRED QUALIFICATIONS

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • Working knowledge of any creative software and a good eye for visual design
  • 2+ years’ experience in digital strategy, management or digital marketing consulting
  • Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies
  • Understanding of SEO best practices and strategies
  • Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics
  • Possesses a creative approach and a vision for lifestyle storytelling
  • Excellent written and verbal communication skills
  • Detail-oriented and strong organizational skills
  • Works extremely well under pressure and is able to multi-task on concurrent projects
  • Enjoys working in a hands-on and collaborative team environment
  • Passionate about food and the restaurant industry
  • Photography, videography and editing skills are an asset

FRENCH VERSION


Description du poste

Création de contenu/stratégie

  • Effectuer des mises à jour du contenu du site Web et rédiger des nouvelles et des articles de blog conçus pour stimuler le trafic, promouvoir l'engagement et soutenir les objectifs de l'entreprise.
  • Effectuer des recherches sur les mots-clés, l'industrie et la concurrence afin d'informer la stratégie de marketing de contenu, et collaborer avec les contributeurs de contenu pour créer un contenu de haute qualité autour des termes et tendances pertinents.
  • Produire des visuels créatifs (photographies, vidéos, infographies, GIFs, stop-motion) pour le site Web, le marketing par courriel, le blog et les médias sociaux.
  • Contribuer à la croissance numérique globale et à la stratégie de marketing de contenu.
  • SEO/SEM et optimisation/gestion du Web
  • Maintenir les sites Web et les profils de l'entreprise, en veillant à ce que tout le contenu soit actuel, précis et conforme aux directives de la marque et aux meilleures pratiques Web.
  • Diriger toutes les activités de référencement, y compris la mise en œuvre de l'optimisation on-page et off-page, l'analyse de la concurrence, la recherche de mots-clés, le référencement technique et l'identification des opportunités.
  • Fournir des informations stratégiques pour améliorer les classements de recherche organique et locale.
  • Fournir des recommandations d'amélioration SEO à l'architecture du site Web et à l'UI/UX, en travaillant avec des agences partenaires pour mettre en œuvre les changements et développer des expériences de test utilisateur.
  • Se tenir au courant des changements dans l'industrie et identifier les nouvelles technologies pour améliorer les processus.
  • Construire, optimiser et analyser les campagnes PPC, en rapportant les leçons apprises pour les appliquer à d'autres activités numériques.
  • Marketing digitale
  • Superviser le cycle de vie du marketing digitale, de la stratégie à l'exécution de toutes les campagnes digitale.
  • Réaliser des tests A/B et fournir des recommandations pour l'optimisation des campagnes.
  • Mettre à jour et maintenir le planning de marketing digitale et les rapports.
  • Rechercher et poursuivre les opportunités d'accroître notre base de données de contacts.
  • Stratégie numérique.
  • Résumer et rassembler les informations pour optimiser les performances des campagnes.


Requirements

DESIRED QUALIFICATIONS

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • Working knowledge of any creative software and a good eye for visual design
  • 2+ years’ experience in digital strategy, management or digital marketing consulting
  • Deep understanding of digital and social media realms; passionate about generating and sharing content and new technologies
  • Understanding of SEO best practices and strategies
  • Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics
  • Possesses a creative approach and a vision for lifestyle storytelling
  • Excellent written and verbal communication skills
  • Detail-oriented and strong organizational skills
  • Works extremely well under pressure and is able to multi-task on concurrent projects
  • Enjoys working in a hands-on and collaborative team environment
  • Passionate about food and the restaurant industry
  • Photography, videography and editing skills are an asset

QUALIFICATIONS SOUHAITÉES

  • Formation postsecondaire avec un diplôme en marketing numérique, marketing, affaires ou communications.
  • Connaissance pratique d'un logiciel de conception et avoir un bon sens de la conception visuelle.
  • 2+ ans d'expérience en stratégie numérique, en gestion ou en conseil en marketing numérique.
  • Connaissance approfondie des domaines du numérique et des médias sociaux ; passionné par la création et le partage de contenu et les nouvelles technologies.
  • Compréhension des meilleures pratiques et stratégies de référencement.
  • Expérience dans la gestion des outils et technologies de médias sociaux d'entreprise, y compris le suivi et les mesures du marketing numérique.
  • Excellentes compétences en communication écrite et verbale
  • Souci du détail et sens de l'organisation
  • Travaille très bien sous pression et est capable de gérer plusieurs projets simultanément.
  • Aime travailler dans un environnement d'équipe pratique et collaboratif.
  • Des compétences en photographie, vidéographie et montage sont un atout.



Salary: $45,000 to $60,000

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