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CRM & Digital Marketing Coordinator for a Luxury Lighting Brand in Australia (Home Based Part Time)

Virtual Coworker

Roles & Responsibilities

  • Experience with HubSpot CRM, marketing automation, workflows, segmentation, and lead scoring
  • Proficiency in creating and maintaining landing pages, forms, lead magnets, and automated email nurture journeys
  • Experience building and executing HubSpot email campaigns, newsletters, EDMs, and customer journeys for B2B and B2C audiences
  • Strong analytics skills with ability to track lead generation performance, campaign ROI, database growth, and reporting dashboards

Requirements:

  • Manage and optimise HubSpot CRM including workflows, segmentation, lead scoring, and marketing automation
  • Create and maintain landing pages, lead magnets, forms, and automated email nurture journeys
  • Build and execute HubSpot email campaigns, newsletters, EDMs, and customer journeys for both B2B and B2C audiences
  • Track lead generation performance, campaign ROI, database growth, and reporting dashboards

Job description

• Manage and optimise HubSpot CRM including workflows, segmentation, lead scoring, and marketing automation.
• Create and maintain landing pages, lead magnets, forms, and automated email nurture journeys.
• Build and execute HubSpot email campaigns, newsletters, EDMs, and customer journeys for both B2B and B2C audiences.
• Track lead generation performance, campaign ROI, database growth, and reporting dashboards.
• Assist with website updates, blog publishing, landing pages, and digital campaign content.
• Ensure all digital touchpoints align with the Nook Collections luxury brand identity and customer experience.
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