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Digital Marketing Specialist

Role overview

Qualifications

  • Bachelor's in Marketing, Communications, or a related field (preferred).
  • 3+ years of proven experience managing multiple projects in a fast-paced environment.
  • Strong knowledge of campaign optimization and best practices across PPC, display, and video formats.
  • Data-savvy with proficiency in Microsoft Office Suite and industry-relevant software; detail-oriented and adaptable.

Responsibilities

  • Drive strategic decisions and optimize campaigns with KPI analysis, partnering with internal and external teams to execute impactful initiatives.
  • Manage budgets and demonstrate clear ROI for each project while leveraging platforms such as YouTube, social, traditional marketing, and Google Ads.
  • Brainstorm, implement, and manage innovative digital advertising campaigns; analyze data to formulate new strategies and educate clients on trends.
  • Continuously monitor campaign performance across channels, make data-driven adjustments, and deliver comprehensive monthly performance reports to clients.

About the company

iConnect Talent logo

iConnect Talent

Staffing & Recruiting

We're passionate about connecting great LatAm talent with top founders in the US, Canada and Europe. Let's connect!

Company details

Company typeStartup
IndustryStaffing & Recruiting
Company size11 - 50

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Job description

This is a remote position.

  • Drive strategic decisions & optimize campaigns with KPI analysis.

  • Partner with internal & external teams to execute impactful initiatives.

  • Manage budget & demonstrate clear ROI for each project.

  • Leverage diverse platforms like YouTube, social,traditional marketing, & Google Ads.

  • Brainstorm, implement & manage innovative digital advertising campaigns.

  • Address inquiries, refine campaigns based on data & provide regular performance updates.

  • Analyze data to formulate new campaign strategies & educate clients on trends.

  • Collaborate to establish best practices & develop creative solutions in the dynamic digital landscape.

  • Continuously monitor campaign performance across channels & make adjustments.

  • Deliver comprehensive monthly reports to clients, effectively communicating key metrics & insights.



Requirements

  • Bachelor's in Marketing, Communications, or related field (preferred). 

  • Exceptional written & verbal communication skills.

  • Strong leadership potential & collaborative mindset.

  • 3+ years of proven experience in managing multiple projects & priorities in a fast-paced environment.

  • Strong knowledge of campaign optimization, best practices & various advertising formats (PPC, display, video).

  • Data-savvy & tech-savvy (proficient in Microsoft Office Suite & industry-relevant software).

  • Detail-oriented, adaptable, & agile.

  • Team player & empathetic communicator.



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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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