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Digital Marketing Manager

Van Hyde International

Role overview

Qualifications

  • 4+ years of experience in B2B performance marketing or demand generation (SaaS/tech).
  • Hands-on experience managing paid media and digital performance with a strong understanding of funnel metrics and revenue KPIs.
  • Experience with analytics/attribution tools (Google Analytics, DreamData or similar) and tag management (Google Tag Manager).
  • Experience with marketing automation (Pardot preferred) and CRM (Salesforce preferred); English fluency (C1/C2) and residency in Buenos Aires area.

Responsibilities

  • Lead and optimize paid digital marketing campaigns, website performance, and analytics to drive measurable impact across the funnel.
  • Execute go-to-market initiatives in collaboration with other marketing teams to accelerate growth.
  • Own performance measurement, attribution, and reporting of digital campaigns with a revenue-oriented focus.
  • Drive experimentation and optimization across paid media, landing pages, and conversion funnels.

About the company

Van Hyde International logo

Van Hyde International

Staffing & Recruiting

Van Hyde International was founded in 2018 by a team of consultants highly specialized in the software industry. Our mission is to take the careers of tech professionals in Latin America to a global level.We currently operate from 4 regions to help LATAM tech professionals to get fully-remote jobs, and relocation jobs in countries such as: Germany, Canada, Portugal, The Netherlands, Malta, among others. If you are from Latin America and you have work-experience in the following fields, we can help you: Software Development | DevOps | DevSecOps | IoT | Industry 4.0 | Web3 | BlockChain | Data Engineering | Data Science | C-Level | Technology Leadership | Machine Learning | Artificial Intelligence | Cloud Engineering | Mobile Development (Hybrid/Native) | Metaverse | Game Development | iGaming Our capacities:• Career Services (Remote): Land a new job or a better salary with a fully-remote job, working from LATAM.• Career Services (Relocation): Relocate to a new country with our experts in the North American region, and Europe.• Business Services (Corp. & Startups): Help your employees to transition after a team reorganization.Our regions of operation: Delaware, USA (North America), Quintana Roo, Mexico (Caribbean), Buenos Aires, Argentina (South America) and Valletta, Malta (Europe). Do you have any questions for us? You can reach up to us at: management@vanhyde.comOr visit us at: www.vanhyde.com

Company details

Company typeScaleup
IndustryStaffing & Recruiting
Company size11 - 50

Links

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Job description

Buscamos Digital Marketing Manager para liderar y optimizar campañas de marketing digital pago, performance del sitio web y analítica. Es un rol hands-on, orientado a impacto medible a lo largo del funnel y a la ejecución de iniciativas de go-to-market en conjunto con otros equipos de marketing.

Requisitos

  • +4 años de experiencia en performance marketing o demand generation B2B (SaaS/tech).

  • Experiencia hands-on gestionando paid media y performance digital.

  • Sólido entendimiento de métricas de funnel, atribución y KPIs orientados a revenue.

  • Experiencia con Google Analytics, DreamData u herramientas similares.

  • Conocimiento de Google Tag Manager u otras herramientas de optimización.

  • Experiencia con marketing automation (Pardot preferentemente) y CRM (Salesforce preferentemente).

  • Inglés fluido (C1/C2).

  • Residencia en Buenos Aires o alrededores.

Deseable

  • Experiencia gestionando sitios web de marketing.
  • Conocimientos de HTML, CSS y JavaScript; experiencia con WordPress u otros CMS.
  • Experiencia previa en empresas SaaS en etapa de crecimiento o scale-up.
  • Conocimiento de personalización de contenidos y experiencias web basadas en cuentas (ABM).
  • Experiencia con SQL o herramientas de BI (Domo, Looker, Tableau).
  • Experiencia vendiendo software a audiencias de finanzas, producto o ingeniería.

Otros

  • Viajes ocasionales según necesidades del rol.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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