Digital Marketing Director - Contract

Health+Commerce
is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health.
Our clients range from small startups to midsize public firms and large Fortune 500 companies.

Our team is looking for a contract Digital Advertising Director to help fill some temporary team gaps related to family leaves – with the potential to convert to a full-time role as our business grows.  

The role will focus on developing and executing strategic, multi-channel digital marketing programs for variety of medtech and biotech clients. We’re looking for someone who is curious, collaborative, and dedicated to exceptional client service. The ideal candidate will possess the experience with campaign strategy and in-platform execution to counsel colleagues and clients on high-level strategy and technical implementation and guide the early/mid-career teammates executing the work day-to-day. The ability to clearly communicate recommendations and results internally and externally is critical to success.

Agency and healthcare industry experience is required. Experience in both B2B and B2C is preferred.

Location: Remote, West Coast Preferred

Responsibilities 

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
• Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
• Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
• Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
• Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
• Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizaing to drive efficiency
• Drive campaign website/landing page development projects, with support from creative and web development professionals
• Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
• Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
• Provide strategic marketing counsel and technical guidance to colleagues and clients.
• Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

Skills/Expertise 

• Bachelor’s degree in marketing or related field
• 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
• 5+ years of experience working in an agency setting is required

• Extreme attention to detail across all work product

• Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
• Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
• Familiarity with CRM and marketing automation products
• Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
• Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
• Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
• Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
• Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
• Flexibility, self-motivation and record of success working in deadline-driven environment
• Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
• Experience leading and developing small teams
• Competency with Microsoft Office and Google Suite software