Digital Marketing Director - Virtual Asset

Digital Marketing Director - Virtual Asset Trading Platform Role

Company

• Our client is a Hong Kong company applying to the virtual asset trading platform SFC type 1 and 7 license. They are a well backed company with strong commitment and product innovation in the digital asset industry.

Key responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains a social media presence (Telegram, Twitter, Instagram etc)
• Understand deeply and document crypto user / trader personas to build compelling user journeys through social media channels
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies virtual asset trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal colleagues (technology, product, business teams) to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

• Candidate must be located in Hong Kong
• Fluent in written and spoken Cantonese and English. Proficient in mandarin
• 7+ combined years of integrated communications (PR, content, social - from
• creation to distribution), marketing experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Strong understanding of virtual asset product and customer behaviour and prior experience is a plus
• Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
• A self-starter that is willing to get your hands dirty, and thrives in a collaborative environment
• Bachelors Degree in Marketing or related field

Application options

- If you're interested in this role, click 'Apply' now. For further information and a confidential discussion, you can email Winston Tse at winston@tokalent.com