Role overview

Qualifications

2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, Performance Max) and Google Tag Manager
Proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
Proven track record of meeting or exceeding CAC, ROAS, or revenue goals in both B2B and B2C environments
Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis

Responsibilities

Develop and execute full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets; create effective account structures and roadmaps for performance improvement
Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms; optimize CTR, CVR, ROAS, and impression share; optimize budget allocation and adopt new platform features
Use GA4 and Looker to identify performance trends, translate data into narratives for senior leadership, and develop reporting highlighting key metrics and opportunities
Collaborate with Creative on ad copy and visual concepts; coach junior team members on PPC best practices; recommend new tools, betas, and channels worth piloting

Key facts

Remote from: Anywhere
Full time
PPC Specialist
English

Other skills

Microsoft Excel
Data Reporting
Collaboration
Communication
Strategic Planning
Mentorship
Growth Mindedness

About the company

DistantJob

Staffing & Recruiting

There are three main challenges when hiring remotely. DistantJob was built purposefully to solve those challenges. They are: 1. Finding Global Talent By employing a diverse group of people from all around the world, who speak to developers in their own language — doubly so, because our recruiters are fluent both in the developer’s local language as in their technical language — DistantJob can globalize local talent pools that regular companies would never have access to. 2. Vetting Remote Talent You need three things from a candidate: for them to have the hard and soft skills to thrive in their position; for them to be the cultural fit that will thrive in your team; and for them to have the particular set of skills required to thrive working remotely. DistantJob has over a decade of experience vetting for those, and what’s more — we take the time to meet you and your team to get to know you and determine the perfect cultural fit. 3. Taking Care of Remote Employees One of the major nuisances that companies face when hiring remotely is scaling their local HR operations globally. By acting as the employer of record in the candidate’s country, DistantJob handles all contracts, payment, and HR needs, keeping your people happy and your operation lean. Much like our recruitment team, we have legal and accountant experts worldwide who get your and your people the best conditions available wherever they live.

Company details

Company typeSME

IndustryStaffing & Recruiting

Company size51 - 200

Links

Website LinkedIn See all jobs

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Job description

Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!

We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.

Key Responsibilities

Strategy & Planning
- Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
- Size opportunities and forecast ROI for campaign initiatives
- Create effective account structures and roadmaps for performance improvement
Execution & Optimization
- Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
- Drive continuous improvement in CTR, CVR, ROAS, and impression share
- Optimize budget allocation and implement new platform features
Analysis & Insight (about 15% of your time)
- Use GA4 and Looker to identify performance trends and actionable insights
- Translate complex data into compelling narratives for senior leadership
- Develop reporting that highlights key metrics and opportunities
Collaboration & Innovation (about 10% of your time)
- Partner with Creative on ad copy and visual concepts
- Coach junior team members on PPC best practices
- Recommend new tools, betas, and channels worth piloting

Qualifications

2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
Growth mindset with a commitment to iteration, documentation, and knowledge sharing
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Bonus Skills

Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
Proficiency with Microsoft Advertising platform and strategies
Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
Experience with marketing automation platforms and CRM integration
Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)

What We Offer

Collaborative and innovative work environment
Opportunity to work with diverse clients
Work methodology that involves not letting clients take command of the creative process (rare, huh?)
Career advancement pathways

If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!