Key Facts

Remote From:

Full time

Mid-level (2-5 years)

Hard Skills

Public Relations Link Building Media Relations Cross-Functional Collaboration Media Relations Campaign Management Speechwriting Thought Leadership News Analysis Press Releases Online Surveys (Evaluation Methods) Infographics Search Engine Optimization Analytics Data Visualization Online Communication

Other Skills

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Data Reporting
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Non-Verbal Communication
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Mental Agility
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Adaptability

Roles & Responsibilities

3+ years of experience in digital PR, link building, and/or media relations.
Proven track record of ideating and executing creative, data-driven PR campaigns that earn links and media coverage.
Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials; strong news sense.
Proficiency with PR tools (e.g., Cision, Roxhill, Prowly, Muck Rack) and solid understanding of SEO fundamentals for link acquisition.

Requirements:

Brainstorm and ideate newsworthy digital PR campaigns by researching trending topics, analyzing target publications, and identifying data/expert commentary opportunities.
Develop and execute digital PR strategies, including reactive PR, data-driven campaigns, and thought leadership initiatives.
Create engaging content (data reports, infographics, surveys, press releases) and conduct media outreach to secure coverage and backlinks.
Collaborate with internal teams (SEO, content, account management) and track/report campaign performance (links earned, reach, share of voice, referral traffic).

Keller Executive Search International

Research

About Keller Executive Search International

Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide. We offer a comprehensive suite of services including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health. At Keller, we understand the critical impact of leadership. Our team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions. We help our clients navigate complex leadership challenges and cultivate thriving organizational cultures. As trusted advisors, we assist boards and leaders in addressing their evolving leadership needs. Our data-driven methodologies, honed through years of experience with leading organizations, enable us to identify and develop transformational leaders who can drive profitability and performance while fostering organizational health. Keller's consultants operate from principal business centers across the globe, bringing a wealth of industry and functional expertise to every engagement. We are committed to inspiring leaders and transforming organizations through our comprehensive services, helping our clients build high-performing teams equipped to meet today's challenges and anticipate future trends in the global business environment. By combining a localized approach with global capabilities, Keller connects great companies with great leaders, ensuring our clients are well-positioned to thrive in an ever-changing world. Our mission is to improve the way the world is led, one transformative leader at a time.

Company type: Startup

Industry: Research

Founded: 2018

Company size: 51 - 200

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Job description

We are seeking an experienced and creative Digital PR Specialist to join our growing marketing team. In this role, you will be responsible for ideating, executing, and promoting compelling digital PR campaigns that earn high-quality backlinks, brand mentions, and media coverage for our company and clients.

Key Responsibilities:

Brainstorm newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities
Develop digital PR strategies encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership
Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists
Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks
Collaborate with internal teams such as SEO, content, and account management to align PR efforts with overall marketing goals
Track, analyze and report on digital PR campaign performance metrics including links earned, reach, share of voice, and referral traffic

Requirements

3+ years of experience in digital PR, link building, and/or media relations roles
Proven track record of ideating and executing creative, data-driven PR campaigns that earn links and coverage
Strong news sense and understanding of what makes a story newsworthy and relevant to journalists
Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials
Proficiency with PR tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach
Solid understanding of SEO fundamentals and how PR supports link acquisition efforts
Ability to build relationships with journalists and adapt communication style across industries and personalities
Comfortable working in a fast-paced environment and jumping on reactive PR opportunities as stories break
Experience with data analysis and visualization is a plus
BA/BS degree in PR, marketing, journalism or related field preferred

If you are a quick-thinking, data-savvy PR professional with a knack for turning ideas into link-worthy news stories, we'd love to hear from you. This role offers competitive compensation, benefits, and the opportunity to make a real impact at an innovative company. To apply, please send your resume, portfolio, and 2-3 digital PR campaign examples

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