Job Role – PR & Marketing Manager.
Experience – 3 to 5+ years
Work Location – Anywhere in the US, anywhere in the UK or Europe, anywhere in UAE & India.
Key Responsibilities:
Marketing and public relations (PR) officers are responsible for managing the image and reputation of a company. They influence opinions and behaviour, both internally and externally, through various communication channels, including websites, social media, press coverage and more.
As a marketing and PR officer you will be responsible for communicating key messages and promoting a positive image of a company. Day-to-day duties may include making promotional videos, writing press releases, liaising with local and national press and coordinating messaging going out on website, social media and in print.
The role of a marketing and PR officer may involve the following duties:
- Planning and carrying out PR campaigns and strategies
- Monitoring the public and media’s opinion of your client or employer
- Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content.
- Making promotional company videos, highlighting company’s business line, offerings, etc.
- Utilising all forms of media, including national, regional and trade press, to build, maintain and manage the portrayal of a business
- Representing your company at events
- Acting as a spokesperson for the company’s brand
- Training employees on how to handle media enquiries and press interviews
- Developing good working relationships with the media and liaising with the press on potential news stories
- Writing and editing in-house magazines, case studies and annual reports
- Managing and updating a client’s social media posts
- Devising and coordinating photo opportunities
- Managing, arranging and overseeing events
- Monitoring publicity and press coverage
- Commissioning market research
- Coordinating paid and unpaid advertising.
