Key Facts

Remote From:

Full time

Hard Skills

A/B Testing Marketing Performance Measurement And Management Facebook Advertising Google Ads Brand Management Budget Management Figma (Design Software) Google Analytics Visual Storytelling Interactive Advertising Adobe Creative Cloud Campaign Management Outcome Interpretation

Other Skills

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Learning Agility
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Problem Solving
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Collaboration
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Communication

Shanghai BSF Human Resources Co., Ltd

Human Resources, Staffing & Recruiting

About Shanghai BSF Human Resources Co., Ltd

BSF Talent - Recruite all around the world!What we do?One of the problems that many companies face when doing business abroad is how to efficiently recruit high level local talents, which is our core strength.We are Shanghai BSF Human Resources Co., Ltd. with many years of experience in comprehensive human resources services.By integrating experienced human resources consultants from various countries around the world, we can efficiently and cost-effectively build talent systems for our clients.What we can do?Our consultants customize unique recruitment solutions based on each country's employment policies and our clients' business objectives and job responsibilities.By working with us, you can easily find top talent in more than 30 countries around the world.

Company type: Startup

Industry: Human Resources, Staffing & Recruiting

Founded: 2018

Company size: 11 - 50

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Job description

Job brief

Our client is a leader in AI-driven vertical solutions, it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent, user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized, efficient, and scalable services. With over a decade of experience in this space, it has built a robust product matrix, an ecosystem of hundreds of millions of active users, and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

To accelerate its global expansion, particularly in EU/US markets, our client is now seeking a Mobile App Marketing Specialist to bring in a strategic professional to drive multi-channel marketing for its AI-powered mobile apps.

Responsibilities

Plan, execute, and optimize multi-channel marketing campaigns (aligned with business goals) for AI-powered mobile apps.
Collaborate with designers, developers, and product teams to ensure consistent messaging across all user touchpoints of marketing initiatives
Leverage analytics tools to track campaign performance, analyze data, and implement optimizations to improve ROI
Stay updated on emerging marketing trends and technologies, integrating innovative approaches to evolve the apps marketing strategies
Manage campaign budgets effectively, conduct A/B testing, and refine tactics to enhance performance of channels like Google Ads and Facebook Ads
Maintain brand consistency in visual narratives and promotional content, supporting global user acquisition for EU/US markets

Requirements

Proficient in performance marketing platforms: Google Ads, Facebook Ads, and programmatic advertising; skilled in A/B testing, campaign optimization, and budget management.
Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity, productivity, and entertainment.
Experience with design tools such as Adobe Creative Suite or Figma.Strong visual storytelling and branding skills for mobile app marketing.
Familiar with analytics tools like Google Analytics and other performance trackers. Excellent data interpretation ability to turn insights into actionable strategies.
Results-oriented mindset with outstanding problem-solving skills. Passionate about learning and adapting to new marketing challenges.
Strong collaboration and communication skills to work cross-functionally.