Sr. Copywriter, Growth

ABOUT THE ROLE
We're looking for a Senior Copywriter, Growth to join our Growth Creative team and support our Canada, Australia, and New Zealand markets. You'll be responsible for developing world-class copy that not only drives conversion for the business across various channels, but also elevates our brand voice. This role requires someone who thrives on iteration, learns from performance signals, and approaches copy as a growth engine.

WHAT YOU'LL DO

• Develop smart, fast creative copy from concept to final execution across paid social & CRM
• Collaborate with leaders of the CAN and ANZ teams to learn cultural nuances in messaging before gradually taking ownership in shaping it
• Combine brand fidelity with growth objectives to create assets that entertain, educate, and convert. Success is measured in CTR, CPA, and downstream customer engagement
• Partner with Growth, CRM, Social, Design, and Analytics teams to execute full-funnel campaigns and translate briefs into effective design outputs
• Incorporate AI-based workflows (e.g., for ideation, subject line variation) to accelerate production and unlock new creative possibilities
• Test hypotheses, analyze results, and optimize. Share learnings with cross functional teams to refine long-term strategy
• Identify opportunities across emerging ad platforms, placements, and creative formats, adapting quickly to multiple audiences

QUALIFICATIONS

Must-Haves:

• 5+ years of copywriting experience, with a strong portfolio of paid social, CRM campaign work, and digital advertising
• Personal experience in either the Canada, Australia, or New Zealand markets — or proven ability to adapt creative across regions
• Proven ability to deliver exceptional performance copy at speed and scale
• Familiarity with AI tools and curiosity to experiment with emerging tech
• Experience working in high-growth or performance-driven environments
• Strong organizational skills – able to juggle multiple priorities while hitting deadlines
• Data-informed mindset. You see metrics (CTR, CPA, conversion lift) as elements that sharpen creativity
• Strong process mindset & experience scaling workflows or messaging systems
• Exceptional communication and presentation skills, plus proven success collaborating with growth marketers and other cross-functional stakeholders

Nice-to-Haves:

• Deep familiarity with paid social platforms and their creative best practices
• Hands on experience with creative automation using AI
• A keen eye for design and a thorough grasp on how art and copy come together