Product Marketing Manager

Job title: Product Marketing Manager

Duration: 6 Months Contract

Location: Remote US

Pay rate: $60/hr - $65/hr on W2

Note: client is prioritizing candidates who have core product marketing experience in advertising tech vs. general web digital marketing or product marketing in more traditional fields like enterprise hardware or software

Description

• About the Team Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences.
• We provide digital solutions to help advertisers reach *** audiences.
• The growing *** ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.

• We’re looking for a Manager for Product Marketing to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using ****’s ads platform.
• Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of ***’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers and Partners. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth.
• The role will focus on our offsite ads products as well as solutions for partners & agencies.
• The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of advertisers. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders.
• You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts.

• Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy Support building the ads & promotion products positioning, messaging, naming, and value propositions.
• Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics

• You have 6+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment;
• You have experience working in the CPG or restaurant industry, in house, or at an agency, or as a consultant.
• You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred
• You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers