Logo for OAO INFO INDIA

Digital Marketing Executive

OAO INFO INDIA

Key Facts

Remote From: 
India
Full time
Mid-level (2-5 years)
English

Other Skills

  • •
    Analytical Skills
  • •
    Teamwork
  • •
    Communication

Roles & Responsibilities

  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 2 years of experience in ASO, mobile marketing, or related areas.
  • Proven success in optimizing mobile game titles for increased downloads and revenue.
  • Experience with ASO tools like Sensor Tower, App Annie, and Google Analytics.

Requirements:

  • Develop and implement ASO strategies to enhance app visibility and revenue.
  • Conduct keyword research and optimize app metadata for better rankings.
  • Monitor app store rankings and user reviews to identify improvement areas.
  • Collaborate with marketing team to align app store pages with branding.

Job description

Key Responsibilities:
• Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles
• Conduct keyword research and analysis to identify hightraffic and lowcompetition keywords for our game titles
• Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates
• Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly
• Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy
• Keep uptodate with industry trends, best practices, and algorithm updates related to app store optimization
Requirements:
• Bachelors degree in Marketing, Communications, or related field
• 2+ years of experience in ASO, mobile marketing, or a related field
• Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue
• Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills
• Passion for mobile gaming and keeping uptodate with industry trends and best practices
Preferred Qualifications:
• Experience in the mobile gaming industry
• Familiarity with Apple Search Ads and Google AdWords
• Experience with AB testing and conversion rate optimization
Ready to apply?
APPLY
·

Digital Marketing Specialist Related jobs

IndiaDigital Marketing Specialist

Other jobs at OAO INFO INDIA

We help you get seen. Not ignored.

We help you get seen faster — by the right people.

🚀

Auto-Apply

We apply for you — automatically and instantly.

Save time, skip forms, and stay on top of every opportunity. Because you can't get seen if you're not in the race.

✨

AI Match Feedback

Know your real match before you apply.

Get a detailed AI assessment of your profile against each job posting. Because getting seen starts with passing the filters.

Upgrade to Premium. Apply smarter and get noticed.

Upgrade to Premium

Join thousands of professionals who got noticed and hired faster.