Offer summary

Qualifications:

5+ years of B2B marketing experience, preferably in a growth-stage environment., Strong lead generation and funnel optimization skills with a successful campaign track record., Excellent writing and editing abilities to engage target audiences., Deep analytical skills with experience in pipeline metrics and data-driven decision making..

Key responsibilities:

Develop and execute inbound marketing strategies targeting local restaurant owners.

Create and manage content and demand generation campaigns across various channels.

Build and optimize lead capture funnels in collaboration with sales and marketing teams.

Collaborate with cross-functional teams to align messaging and drive partner acquisition.

Job description

About Franki
Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businesses—restaurants, cafes, bars, and beyond—Franki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

We’re a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If you’re excited by ownership, impact, and building something from scratch—this role is for you.

About the Role

As Franki's first dedicated B2B marketing hire, the Head of B2B Marketing will be responsible for building the inbound engine that drives awareness, consideration, and qualified leads from local restaurants, groups, and franchises. This foundational role is both strategic and executional: you'll define Franki's B2B go-to-market positioning, craft demand generation programs, and lead inbound efforts in collaboration with cross-functional B2C teammates, contractors, and the sales team. You’ll play a critical role in growing our restaurant partner base by translating our vision into marketing campaigns that resonate with business owners. This is a fully remote role with high autonomy and high impact.

What You'll Own

Inbound Strategy Development:
Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners.
Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
Demand Generation & Execution
Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns.
Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
Lead Capture & Nurture Systems
Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences.
Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
Collaboration & Cross-functional Leadership
Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts.
Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
Experimentation & Insight Generation
Design experiments to test messaging and content effectiveness.
Track and report on inbound performance; iterate quickly based on data and insights.

What We're Looking For

5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
Excellent writing and editing skills—you know how to connect with your audience and drive action.
Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.

Why You’ll Love Working at Franki

High-impact role with significant ownership and visibility across the company.
A creative, collaborative team that values initiative and innovation.
A mission-driven company focused on helping local restaurants and hospitality businesses thrive.
Competitive salary and benefits, plus the chance to help build something from the ground up.

Perks + Benefits

Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
401(k)
Equipment: Computer & technology equipment applicable to your role.
Monthly Stipend: $40 towards home office expenses

The salary range for this role is...

$100,000.00 - $150,000.00 per year

Statement of Equal Opportunity
At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at Franki.

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