Offer summary

Qualifications:

7–10 years of B2B SaaS product marketing experience., Proven success in strategic leadership and hands-on marketing execution., Deep experience with go-to-market planning and product launches., Excellent communication skills and ability to synthesize customer insights..

Key responsibilities:

Lead and coach the product marketing team to achieve high performance.

Own the multi-product go-to-market strategy and execution.

Develop differentiated messaging and enable sales teams effectively.

Measure campaign success and optimize strategies based on KPIs.

Job description

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. Its time to rethink ROI your return on incentives with CaptivateIQ.

With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About The Role

This is a pivotal moment at CaptivateIQ as we evolve from a singleproduct offering into a dynamic, multiproduct platform. As the leader of our Product Marketing function, you will step into a highimpact, playercoach role—shaping our gotomarket approach, mentoring a growing team, and directly driving initiatives that accelerate growth and sharpen our competitive edge.

You will own our product marketing strategy across a rapidly expanding portfolio, ensuring positioning, messaging, and enablement are tightly aligned with business goals. You’ll work crossfunctionally with Product, Sales, Customer Success, and Marketing leadership to deliver campaigns and programs that directly impact pipeline, win rate, and retention.

This is a unique opportunity to lay the foundation for a worldclass Product Marketing function at a highgrowth company recognized as a leader in Sales Performance Management.

Responsibilities
Lead and Coach: Manage and grow a highperforming team of Product Marketers. Support their development while also executing handson work as a playercoach.
Own MultiProduct GTM Strategy: Drive gotomarket strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products that win.
Craft and Evolve Messaging: Develop differentiated, valuedriven messaging and positioning that clearly communicates the benefits of our platform to target personas.
Drive Sales Enablement: Build and deliver programs, collateral, and tools that equip our commercial and enterprise teams to sell effectively and confidently.
Be the Voice of the Customer: Champion customer insights through research and crossfunctional collaboration. Use findings to inform positioning, roadmap, and content.
Scale Core PMM Processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives.
Leverage AI for Efficiency & Insight: Harness AI tools to streamline research, content creation, performance analysis, and market intelligence.
Measure & Optimize: Define and track KPIs for launches and campaigns. Analyze results to iterate on strategies and demonstrate business impact.

Requirements
7–10 years of B2B SaaS product marketing experience, with recent experience managing or mentoring others.
Proven success in both strategic leadership and handson execution of highimpact marketing programs.
Deep experience with gotomarket planning, product launches, and driving revenue outcomes.
Strong foundation in market and customer research, with the ability to synthesize insights into action.
Excellent communication skills—you know how to craft a narrative, influence crossfunctional teams, and present with clarity and confidence.
Strong sales enablement instincts and a builder’s mindset—you’ve created messaging frameworks, pitch decks, and battlecards from scratch.
Familiarity or enthusiasm for using AI to accelerate marketing execution and insight generation.

Benefits
(USONLY) 100% of medical, dental, and vision covered including 75% for dependents
Flexible vacation days and quarterly mental health days so you can recharge
Enjoy a onetime expense on your 1year work anniversary (to use for travel, home furnishings, fancy meal)
Annual stipends for professional development and caretaking
(USONLY) 401k plan to participate in and save towards the future
Newest Apple products to help you do your best work
Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our companywide DEI goals as a space for developing and retaining diverse talent

Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
Attempt to correspond with a candidate using a free webbased account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
Make an offer of employment without conducting multiple rounds of interviews facetoface using secure videoconferencing technology.
Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
Ask candidates to make a payment in order to be considered for a position.
Make early requests for candidates personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.