Product Marketing Manager 100% remote Europe
Offer summary
Qualifications:
Proven experience in product marketing or related roles., Strong understanding of go-to-market strategies and product positioning., Excellent communication and content creation skills., Bachelor's degree in marketing, business, or a related field..Key responsibilities:
- Develop and execute go-to-market plans for new products and features.
- Create and tailor content for various marketing channels and audiences.
- Collaborate with cross-functional teams to define product positioning and messaging.
- Conduct market research and competitive analysis to inform strategies.
Job description
NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within Europe.
Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, were taking on the competition and winning. Leveraging our customercentric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry. As a profitable and growing company, this role is necessitated by our continued growth.
As a profitable and growing company, this role is necessitated by our continued growth. Check out more about our recent funding round of $365 million here.
About the roleDevelop gotomarket plans; including planning, product positioning, value proposition, messaging, related assets and sales enablement, to deliver against outcomes and achieve business goals.
Create onbrand, bestinclass content, tailored to target ICP customers, including inproduct messaging, website content, landing pages, launch material, emails, training, education materials, etc.
Define and execute new product and features launches, including measuring their impact and increasing their adoption.
Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales and other partners across the organization.
Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product’s benefits.
Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment.
Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.
Speak to our customers to gain new perspectives and feedback on our products.
Build experiments, testing theories, and share learnings with crossfunctional teams.
Develop gotomarket plans; including planning, product positioning, value proposition, messaging, related assets and sales enablement, to deliver against outcomes and achieve business goals.
Create onbrand, bestinclass content, tailored to target ICP customers, including inproduct messaging, website content, landing pages, launch material, emails, training, education materials, etc.
Define and execute new product and features launches, including measuring their impact and increasing their adoption.
Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales and other partners across the organization.
Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product’s benefits.
Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment.
Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.
Speak to our customers to gain new perspectives and feedback on our products.
Build experiments, testing theories, and share learnings with crossfunctional teams.
Required profile
Experience
Other Skills
- Collaboration
- Communication
- Problem Solving
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