Marketing Manager – Product (FTC)

About the Role:

Reporting to: Associate Director – Marketing & New Business, OMG UK 

Based at: Bankside 3, 90-100 Southwark Street, London, SE1 0SW 

Term: 9 month contract 

Role Summary 

OMG UK is seeking a motivated and proactive Marketing Manager - Product to drive the internal and external adoption of key digital, data and technology products across our UK agencies as well as the awareness of our digital centres of excellence. You’ll be responsible for developing and executing go-to-market strategies, elevating product narratives, and ensuring our clients and agency teams understand and embrace the value of our proprietary solutions and product teams. 

This is a highly collaborative role operating at the intersection of Product, Marketing, and Tech. It is ideal for someone with a passion for storytelling, strategic insight, stakeholder engagement, technological innovation, and commercial thinking in the Digital, Tools and Tech (DTT) media space. 

Key Responsibilities

Product Marketing Strategy & Execution

• Develop and execute go-to-market plans, with a focus on driving competitive advantage, for priority DTT and products across the OMG UK roadmap - alongside the OMG Product Team and the Associate Director - NB&M. 

• Translate technical capabilities into clear, market-leading messaging that resonates with agency teams and clients. 

• Plan and deliver strategic communications around product launches, updates, and lifecycle milestones. 

• Create internal enablement and external-facing collateral such as one-pagers, pitch decks, case studies, explainer videos, and training content, constantly looking for new and progressive ways to engage audiences. 

• Collaborate with product managers to craft positioning frameworks, audience personas, and messaging hierarchies. 

• Work with our specialist teams to drive wider awareness of their capabilities and expertise both internally and externally.

Stakeholder Engagement & Enablement

• Act as the connective tissue between Product, Agency and Marketing teams across OMG UK. 

• Partner with Product Owners to refine messaging and ensure alignment with client needs and competitive market dynamics. 

• Work with Omni client leads, expeditors, and agency champions to support adoption of platforms such as Omni. 

• Deliver internal training, Q&A sessions, and contribute to agency-led client events or new business efforts. 

• Share regular updates on roadmap progress, key launches, and performance tracking with senior leadership and agency stakeholders. 

• Develop a framework for continuous improvement 

Market Analysis & Competitive Intelligence

• Proactively monitor industry trends, competitor products, awards and client feedback to inform product narratives and strategic direction. 

• Develop insight-driven product positioning and identify opportunity spaces through research and collaboration with Data and Innovation teams. 

• Identify relevant opportunities to drive client engagement (e.g. events, conferences) 

Content Management

• Maintain and improve content on our internal platforms, OMG Share and The Product Hub. 

• Ensure consistency and clarity in documentation across product marketing materials.

New Business & Marketing Support

• Support new business pitches and RFI submissions with compelling product and capability narratives. 

• Collaborate on award entries, internal and external event support, and marketing asset development (e.g., newsletters, video content). 

• Contribute to the wider marketing function’s initiatives, ensuring product stories align with OMG UK’s brand and growth strategy. 

Candidate Profile 

Experience & Knowledge 

• 2+ years in a product marketing or new business/agency marketing role. 

• Proven ability to synthesise technical information into clear, commercially compelling narratives. 

• Understanding of the programmatic advertising ecosystem, digital measurement, and media technology. 

Skills & Competencies 

• Exceptional communicator – Clear, confident presenter with excellent writing and visual storytelling skills. 

• Highly collaborative – Skilled at stakeholder management, influence and cross-functional teamwork. 

• Analytically minded – Comfortable with research, data interpretation, and performance tracking. 

• Organised & detail-oriented – Strong project management skills, thrives in dynamic, fast-paced environments. 

About the Agency:

Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.

OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.

https://omgukcareers.com/working-at-omg/