Email Marketing and CRM Specialist

Our plan: To be the number one global retailer for rugs.

Miss Amara was founded with one mission to create the best possible experience for people shopping for rugs online. Miss Amara is made up of a team that is (crazy) passionate about what they do, and strive to create a team culture that is vibrant, dynamic and supportive.

We are shaking up the homewares industry with innovative technology that removes the biggest pain points in buying a rug offering free returns, free styling advice, and industryfirst augmented and virtual reality, tools to ensure our customer selects the perfect rug. Our approach is a complete game changer for how customers shop for rugs.

We are building an allstar team to grow our business and be a place that our customers want to return to, time and time again.

The role

You will be responsible for delivering bestinclass customer communication across email, SMS, and push channels.

As an Email Marketing & CRM Specialist, your goal is to engage, convert, and retain customers through datadriven, onbrand messaging, while continuously optimizing campaigns and automations to drive revenue and improve customer experience. Your work will directly contribute to overall company performance, including NPS and customer satisfaction.

You will:

• Take full ownership of Miss Amara’s email, SMS, and push marketing channels, with a focus on key performance metrics such as revenue per recipient, open and clickthrough rates, unsubscribe rates, and total revenue generated. This is a performancefocused role, ideal for someone driven to consistently hit and exceed goals.
• Design and continuously optimize advanced automation flows and customer segmentation strategies. While enhancing Welcome and Abandon Cart flows will be part of the role, the goal is to go far beyond standard setups.
• Lead the planning, creation, and scheduling of all marketing campaigns. Work closely with the Content Manager to ensure every message is aligned with Miss Amara’s brand voice and aesthetic.
• Collaborate with the Customer Experience (CX) team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
• Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of highconverting email content.
• Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
• Partner with the Product team to ensure highpriority items and new arrivals receive appropriate visibility in email campaigns.
• Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.
  

• 
  

  The successful candidate

  Our new Email Marketing & CRM Specialist will have:
  

  • 2+ years of handson experience in performancebased email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and timemanagement skills, you thrive in a fastpaced, collaborative environment.
    
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.

  • 
    Why should you join?

    • Be part of a talented crew — you’ll be a part of a highgrowth ecommerce business, with opportunity for career progression as Miss Amara expands into new markets. 👊
    • Work in unchartered territory — We are disrupting the homewares space using industryfirst technology to stand apart from our competitors 💪
    • Join a truly global team with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture! 🌏

    • 
      

      If you’re ready to run with momentum and are inspired to join us on our journey to total world domination, we want to hear from you!