Offer summary

Qualifications:

At least 2 years of experience in CRM or lifecycle marketing, preferably in the gambling industry., Proven ability to execute multi-channel CRM campaigns using CRM platforms., Strong understanding of segmentation, user journeys, and behavioral targeting., Fluency in Russian and English, with excellent attention to detail and communication skills..

Key responsibilities:

Execute and monitor CRM campaigns across email, SMS, push notifications, and in-app messaging.

Implement and maintain automated communication flows based on user actions and lifecycle stages.

Create and manage templates for CRM communications and coordinate with creative teams.

Collaborate with product, promotions, and analytics teams to ensure alignment with business goals.

Job description

Our client is seeking a detailoriented and proactive CRM Specialist to join their growing CRM team within the fastpaced gambling industry. The successful candidate will support the CRM Manager in the execution of player communication campaigns aimed at enhancing engagement, retention, and reactivation across multiple channels. This is a handson, operational role focused on the daytoday execution of CRM campaigns—from setup and deployment to ongoing optimization.

🔧 Key Responsibilities

Campaign Execution

Launch CRM campaigns via email, SMS, push notifications, and inapp messaging

Monitor campaign performance, ensuring timely delivery and accuracy

Conduct AB testing and pilot campaigns based on segmentation and player behavior

Automation & Triggered Journeys

Implement and maintain automated communication flows based on user actions and lifecycle stages

Set up and monitor communication chains to enhance player conversion and retention

Content Production & Coordination

Create and manage templates for CRM communications

Prepare briefs and technical requirements for designers, copywriters, and developers

Align messaging with promotional calendars and reactivation strategies

Collaboration & Quality Assurance

Work closely with product, promotions, and analytics teams to ensure CRM initiatives align with business goals and player expectations

Conduct thorough quality checks to maintain consistency and targeting accuracy before campaign launches

🧠 Required Skills & Qualifications

Minimum of 2 years experience in CRM or lifecycle marketing, preferably within the gambling industry

Proven experience executing multichannel CRM campaigns using CRM platforms

Strong grasp of segmentation, user journeys, and behavioral targeting

Excellent attention to detail and ability to manage multiple concurrent campaigns

Solid understanding of key CRM metrics such as open rates, CTR, conversion rates, and churn

Proficiency in ExcelGoogle Sheets and using performance dashboards

Effective communicator with strong task and time management skills

Fluency in Russian and English is essential