Offer summary

Qualifications:

Strong digital marketing background, preferably in wellness or health sectors., Experience or willingness to learn marketing tools like Kajabi, Go High Level, Thinkific, and Practice Better., Proficiency in email marketing, social media engagement, content creation, and light design work., Excellent written English, attention to detail, and strong organizational skills..

Key responsibilities:

Develop and implement marketing strategies to increase visibility and leads.

Repurpose content into blog posts, emails, and social media posts.

Manage and grow engagement on social media platforms like Instagram.

Coordinate webinars, online programs, and podcast appearances.

Job description

This is a remote position.

Virtual Rockstar is hiring a full-time Marketing Specialist to support a purpose-driven naturopathic and integrative medicine clinic based in California. This is a unique opportunity for a creative, self-motivated marketing professional who wants to help bring healing to individuals with chronic health conditions through thoughtful, engaging, and strategic communication.

This role goes beyond just executing marketing tasks — we are looking for someone to partner closely with the clinic’s founder to grow visibility, increase program enrollment, and build lasting community engagement.

About the Practice

This small but mighty practice specializes in helping individuals facing chronic, complex conditions such as Lyme disease, mold toxicity, and mast cell activation syndrome. Their approach is structured, root-cause-focused, and deeply compassionate.

They are currently transitioning from a traditional fee-for-service model to a program- and membership-based structure, and they are seeking the right person to help bring this vision to life.

Their values include:

Clarity in messaging, processes, and offerings
Creativity in how healing is communicated and delivered
Integrity in everything from clinical care to marketing content
Compassion as the foundation for every interaction

This is a team that believes in empowerment through education, trust through transparency, and healing through connection. If you’re passionate about wellness and purpose-driven communication, you’ll thrive here.

Why This Role Is Special

You’ll work directly with the founder, not through layers of management
You’ll help transition a successful clinic to a scalable model that reaches more people in need
You’ll have the chance to make a real impact on people’s lives through marketing that educates, inspires, and empowers
You’ll be supported with access to training, guidance, and creative freedom

If you’re a creative marketer ready to make a meaningful difference — and love the idea of helping people heal through education and connection — this is the role for you.

Responsibilities

As the Marketing Specialist, you will work directly with the clinic founder to:

Develop and implement marketing strategies that drive visibility and lead generation
Repurpose existing content into blog posts, email campaigns, and social media content
Manage and grow engagement on Instagram and other social platforms
Set up and promote webinars, online programs, and coaching groups
Analyze campaign effectiveness and guide future content planning
Assist in managing Kajabi, Go High Level, and other marketing platforms
Coordinate podcast and summit appearances for increased brand exposure
Organize brand assets, update sales pages, and help optimize patient/member experience

This is a collaborative and strategic role — you’ll be expected to bring your own ideas, take initiative, and guide content planning with the goal of growing an audience that aligns with the practice's mission.

Requirements

Strong background in digital marketing, ideally with wellness, coaching, or integrative health experience
Experience or willingness to learn tools like Kajabi, Go High Level, Thinkific, and Practice Better
Confident with email marketing, social media engagement, content creation, and light design work
Excellent written English, attention to detail, and strong organizational skills
Self-starter who communicates clearly and proactively
Willingness to train with marketing partners and continuously learn
Experience in program launches, online course promotion, or funnel marketing is a strong plus

Bonus Points

Interest in holistic wellness and integrative medicine
Ability to analyze and simplify complex content
Comfortable offering feedback and setting priorities in a collaborative way
Familiarity with SEO, podcast outreach, and repurposing evergreen content

Benefits

Competitive salary commensurate with experience.
Opportunities for professional development and growth.
Work in a dynamic and supportive team environment.
Make a meaningful impact by helping to build and strengthen families in the Philippines.