Offer summary

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field., 3-5+ years of experience in SDR or inside sales within B2B SaaS, AI, or Legal Tech., Proficiency with CRM tools like Salesforce or HubSpot., Strong communication skills and ability to explain complex technical concepts..

Key responsibilities:

Identify and qualify new business opportunities in legal and corporate markets.

Engage prospects through multi-channel outreach and nurture leads.

Manage and document the sales pipeline using CRM systems.

Collaborate with marketing and product teams to optimize outreach and stay informed on industry trends.

Job description

This is a remote position.

Summary of the Role:

As the Business Development Associate, you will spearhead the identification and qualification of new business opportunities, focusing on enterprise-level law firms, corporate legal teams, and similar markets. You’ll collaborate closely with both marketing and sales teams to maintain a robust pipeline of high-quality leads. This role requires a proactive, strategic, and results-focused professional with a proven track record in B2B SaaS—preferably in AI or Legal Tech. Experience with Contract Lifecycle Management (CLM) solutions is a major plus.

What you will do:

Lead Generation & Prospecting

Identify high-potential prospects within target sectors, especially mid-sized to enterprise-level legal departments and law firms.
Engage prospective customers via multi-channel outreach (calls, emails, social platforms, etc.), consistently following up to nurture interest.
Leverage your knowledge of AI and legal technology trends to tailor your outreach and demonstrate value.

Pipeline Management

Qualify and evaluate incoming leads, assessing product fit, budget potential, and decision-making authority.
Accurately document all interactions, insights, and lead status updates in the CRM (Salesforce, HubSpot, or equivalent).
Collaborate with Sales Managers and Account Executives to ensure a seamless hand off qualified leads.

Product & Industry Expertise

Develop comprehensive knowledge of our Generative AI solutions, focusing on how they address common legal pain points, including contract management.
Stay updated on market shifts, competitive products, and best practices in legal tech to position our solution effectively.
Educate prospects on the benefits of integrating AI-driven tools, particularly around CLM (if relevant to their needs).

Cross-Functional Collaboration

Provide feedback to the marketing team to refine campaigns and targeting strategies based on prospect interactions.
Work closely with product teams to stay informed on feature updates and roadmap items, ensuring accurate prospect communication.
Share market insights and emerging trends that can influence product development or sales strategies.

Performance & Reporting

Consistently meet or surpass monthly targets (e.g., calls made, emails sent, demos booked, leads qualified).
Prepare and present regular SDR metric reports (conversion rates, pipeline velocity, etc.) for leadership.
Continuously optimize outreach strategies to enhance lead quality and increase the overall sales pipeline.

What you bring:

Bachelor’s degree in Business, Marketing, Communications, or a related discipline—or equivalent work experience.
3-5+ years in an SDR or inside sales role within B2B SaaS, AI, or Legal Tech; proven success in driving pipeline growth.
Demonstrated proficiency in Salesforce, HubSpot, or similar CRM tools.
Exceptional verbal and written communication abilities, with the skill to simplify complex concepts.
Comfortable discussing AI-driven solutions; able to integrate technical understanding into prospect conversations.
History of working autonomously while managing multiple priorities in a fast-paced environment.