Offer summary

Qualifications:

Proven experience in CRM or lifecycle marketing, preferably in gaming or mobile apps., Strong understanding of B2C CRM practices, including segmentation and automation., Technical proficiency with CRM platforms and messaging channels like email, push, and SMS., Ability to manage projects independently in a fast-paced, remote environment..

Key responsibilities:

Design, launch, and optimise lifecycle marketing campaigns across multiple channels.

Create CRM journeys for onboarding, milestones, and winback strategies.

Analyze campaign performance and conduct A/B testing to improve engagement.

Collaborate with product and creative teams to ensure consistent messaging.

Job description

Kinetic Investments is a venture capital firm backing early-stage companies that are reshaping the digital world. Our mission is to help startup founders turn bold visions into lasting success through strategic investments and collaborative partnerships.

One of our portfolio ventures is developing a mobile-first, gamified social casino platform. With real-time missions, XP progression, loyalty tiers, and integrated charitable giving, we’re creating a new kind of experience that blends entertainment, rewards, and social impact.

We’re looking for a CRM Specialist to join this team on a contract basis to help design, launch, and optimise our lifecycle marketing system. This is a hands-on, execution-focused role that will work closely with product and marketing to drive player engagement, retention, and monetisation.

Role: CRM Specialist (Contractor)

Location: Remote (UK-based preferred)
Contract Type: Freelance / Contractor
Start Date: ASAP
Duration: 3 to 6 months initially, with potential to extend

Responsibilities

Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
Translate in-app events into CRM triggers in collaboration with the development team
Analyse campaign performance and run A/B tests to improve engagement and conversion
Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
Own CRM tools and workflows from planning through to launch, optimisation, and reporting

Requirements

Essential

Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
Technically proficient with CRM platforms and messaging channels (email, push, SMS)
Demonstrated ability to manage projects across cross-functional teams
Commercial mindset with a focus on retention, monetisation, and lifetime value
Comfortable working independently in a fast-paced, remote-first environment

Desirable

Experience with social casino, iGaming, or digital entertainment products
Familiarity with XP systems, loyalty programs, and VIP user flows
Understanding of event-driven messaging and player retention strategies
Previous experience in a remote-first or startup environment

Personal Attributes

High energy, proactive, and solution-oriented
Results-driven with a strong focus on execution
Thrives in a fast-moving, ever-evolving environment
Adaptable, collaborative, and resilient under pressure

Benefits

Join a smart, supportive, and ambitious team working directly with founders
Take ownership in a role that offers real impact and visibility from day one
Be part of a culture where your ideas, voice, and contributions are genuinely valued
Expect a fast-paced environment with plenty of opportunity to celebrate success

Required profile