Offer summary

Qualifications:

Bachelor's degree in marketing, business, or related field; MBA preferred., At least 8 years of experience in enterprise software or SaaS product marketing., Strong ability to craft compelling narratives and translate technical features into business value., Experience in competitive positioning, sales enablement, and working with cross-functional teams..

Key responsibilities:

Develop and refine product positioning and messaging for target audiences.

Support go-to-market planning and execution for product launches and updates.

Conduct market research and competitive intelligence to inform strategies.

Collaborate with product management, sales, and marketing teams to ensure alignment and drive growth.

Job description

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

Job Title: Principal Product Marketing Manager

Location: Remote - US

About OutSystems:
OutSystems is the leading AI-powered low-code platform, empowering organizations to build modern, scalable applications faster and with less complexity. Leveraging cutting-edge technology, including generative AI, OutSystems transforms the software development lifecycle (SDLC), enabling businesses to innovate and thrive in the digital era.

Job Summary:
As a Principal Product Marketing Manager, you will play a key role in driving the success of our platform by supporting core product marketing initiatives, including ideal customer profiles (ICP), product positioning, messaging, competitive intelligence, sales enablement tools, and go-to-market activities. You’ll work closely with product management, sales, marketing, and customer success teams to align on product strategy and ensure successful adoption and growth. This role requires hands-on experience in enterprise tech product marketing, strong communication skills, and a passion for solving the challenges of modern software development.

Responsibilities:

Positioning & Messaging

Develop and refine product positioning and messaging that resonate with IT leaders, developers, LOB leaders, and enterprise decision-makers.
Ensure consistent messaging across all internal and external channels.
Support sales teams’ command of message in partnership with Sales Enablement.

Go-to-Market Execution

Contribute to go-to-market (GTM) planning and execution for new product launches and updates.
Partner with sales enablement teams to create compelling materials, including presentations, datasheets, battle cards, and case studies.
Work with sales and marketing to support successful routes to market and sales strategies.

Market Insights & Competitive Intelligence

Conduct market research to understand customer needs, market trends, and competitive dynamics.
Assist in developing competitive positioning strategies to differentiate OutSystems from key competitors.
Equip sales and marketing teams with actionable insights to differentiate OutSystems in the marketplace.

Cross-Functional Collaboration

Collaborate with product management to align marketing strategies with the product roadmap.
Partner with demand generation, analyst relations, and corporate communications to drive awareness, pipeline growth, and won business.

Metrics & Reporting

Track, analyze, and report on key product marketing metrics to measure the effectiveness of campaigns and initiatives.

Qualifications:

Bachelor’s degree in marketing, business, or a related field; MBA a plus.
8+ years of experience in product marketing in enterprise software or SaaS, preferably with experience in the software development or low-code space or marketing to IT/Development professionals.
Demonstrated ability to craft compelling narratives and translate technical features into business value.
Experience in competitive positioning and differentiation in a crowded market.
Experience working with sales teams to develop enablement materials and drive alignment.
Excellent communication and presentation skills.
Comfortable representing the business at industry events.
Analytical mindset with a focus on data-driven decision-making.
Solid understanding of demand generation and sales cycles, and how product marketing work feeds into demand gen funnel optimizations.

What We Offer:

Competitive compensation and benefits.
Opportunity to make an impact at a market-leading, innovative tech company.
Collaborative and inclusive work environment.
A chance to shape the future of low-code and enterprise software development.

Join OutSystems and help reshape how the world builds software!

Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!

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