Offer summary

Qualifications:

5-7+ years experience in B2B SaaS, ad-tech, or user acquisition roles., Deep understanding of the mobile gaming and performance-based app lifecycle., Strong network of decision-makers in mobile publishing and related verticals., Entrepreneurial mindset with a hands-on approach..

Key responsibilities:

Lead client acquisition and manage the full sales cycle.

Translate customer insights into product and feature feedback.

Activate and build strategic partnerships within ad networks and ecosystem partners.

Support the establishment of the business development team and go-to-market strategies.

Job description

Our client is a fast-growing SaaS startup building a cutting-edge creative-operations platform tailored for mobile gaming studios and app marketers. Their technology enables user acquisition (UA) teams to generate, test, and scale 10× more video ads through automation saving time and improving campaign performance across platforms like Meta, Google, AppLovin etc.

They’re already working with several mobile app and game studios across Europe and Southeast Asia, and are backed by a well-capitalized parent company and a founding team with deep expertise in mobile gaming and app marketing.

The platform is uniquely positioned to capitalize on the intersection of automation, creative testing, and high-scale UA execution.

Role Overview

As VP / Director of Business Development, you'll lead growth from early traction to ~$1M+ ARR. You’ll drive client acquisition, partner closely with product and tech, and lay the foundation for a future GTM team. This is a high-impact role reporting directly to the CEO and co-founder.

Responsibilities

New Business Development: Own the full sales cycle - from prospecting to closing, focused on mobile game studios and large-scale app marketers (e.g., FinTech, EdTech, Health).
Product Feedback Loop: Act as the voice of the customer - translate insights from UA and creative teams into product and feature recommendations.
Strategic Partnerships: Activate networks within ad networks (Meta, Google, Unity, TikTok), MMPs (Appsflyer, Adjust), and other ecosystem partners.
Market Focus: Prioritize European markets, especially Turkey and CEE, where the client has strong founder relationships and early traction.
Team Building: Help establish the first BD team and go-to-market infrastructure as ARR milestones are hit.
Goal Ownership: Drive ~8 new client wins per quarter; support roadmap validation with power users; contribute to hitting $1M+ ARR.

Requirements

5-7+ years in B2B SaaS, ad-tech, creative tooling, or user acquisition-related roles.
Deep understanding of the UA lifecycle, especially in mobile gaming or performance-based apps.
Strong network of decision-makers (UA/Creative Leads, Growth Managers) in mobile publishing studios and/or non-gaming verticals.

Mindset & Skills

Zero-to-one business builder with a hands-on, entrepreneurial approach.
Data-savvy and commercially strategic—able to lead with value in product-led conversations.
Self-starter who thrives in ambiguity and iteration-heavy environments.
Collaborative team player; able to work closely with technical founders and influence roadmap decisions.

6-Month Objectives

Close 6–8 key accounts within target verticals.
Establish foundational GTM metrics and tracking systems.
Hire 1–2 early BD or account management teammates by end of Q2.
Actively contribute to product development via client insights.

Compensation

Location: Fully remote in Turkey or Europe (must overlap EU working hours).
Full-time contractor or employee (flexible depending on candidate).
Competitive base salary + performance-based bonus (~25–30%).
Stock options available.

Benefits

Creative production automation is a top need for modern UA teams.
Early traction in a whitespace market with strong product/market fit signals.
Opportunity to define GTM strategy and scale a revenue engine from scratch.
Work directly with battle-tested founders from the UA, gaming, and mobile growth ecosystem.

Required profile