Product Marketing Manager at BetterMe

ABOUT US:

BetterMe is a health & wellness platform offering a personalized, holistic approach to well-being. Since 2017, we’ve been on a mission to create a healthier world for everyone, regardless of age, gender, physical ability, or background. Our goal is to make a healthy lifestyle accessible to all, enabling people to achieve lasting health benefits.

If you thrive at the intersection of data, strategy, and creativity, and love launching products that make a difference — we’d love to meet you.

YOUR IMPACT:

• Lead go-to-market strategies for new features, campaigns, and product launches.
  
• Analyze A/B tests and marketing experiments to extract insights and turn them into actionable plans.
  
• Oversee and coordinate the execution of launches to ensure smooth rollouts and performance alignment.
  
• Develop and maintain clear documentation for product marketing initiatives, including launch processes, test outcomes, and key learnings.
  
• Act as a communication bridge between the product and performance marketing teams, ensuring transparency, alignment, and timely updates.
  
• Research user segments, market trends, and competitors to uncover growth opportunities and product angles.
  
• Propose and validate new marketing ideas, positioning, and messaging frameworks.
  
• Collaborate with creative and media teams to develop campaign briefs and ensure clarity of value propositions.
  
• Work cross-functionally with product managers, performance marketers, designers, and analysts to align goals and drive results.

ABOUT YOU:

• 2+ years of experience in product marketing or growth-focused marketing roles.
  
• Strong analytical skills — comfortable working with A/B test data and making data-driven decisions.
  
• Solid understanding of user acquisition funnels, retention loops, and unit economics.
  
• Hands-on experience with analytics platforms (Amplitude, Google Analytics, Tableau, or similar).
  
• Skilled in identifying and researching market trends, competitors, and audience behavior.
  
• Strategic thinker with the ability to craft compelling user value narratives.
  
• Excellent communication skills — both written and verbal — with strong attention to detail.
  
• Organized and proactive, with experience managing cross-functional collaboration and multiple projects at once.
  
• Upper-Intermediate English or higher.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.🚀

Competitive salary. Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.

Find more about us on social media platforms: Instagram, LinkedIn.