Offer summary

Qualifications:

Proven experience with HubSpot and MailChimp for automation and email marketing., Strong understanding of CRM systems and marketing automation capabilities., Excellent organizational skills and attention to detail., Fluent in English with strong communication skills..

Key responsabilities:

Design and implement automated workflows for Sales and Marketing teams.

Plan, create, and execute email marketing campaigns for customer engagement.

Analyze email and marketing campaign performance and prepare reports.

Collaborate with Marketing and Sales teams to ensure seamless integration of automation tools.

Job description

About Us: CEO Lawyer is a personal injury law firm in downtown Atlanta that is growing rapidly. We are seeking a dynamic and detail-oriented Marketing Automation Specialist to join our team. This role plays a crucial part in optimizing marketing and sales processes, leveraging automation tools to drive engagement and performance.

Key Responsibilities:

Design and implement automated workflows for Sales and Marketing teams to enhance lead management and streamline processes using HubSpot and MailChimp.
Plan, create, and execute email marketing campaigns for customer engagement, lead nurturing, and performance maximization.
Set up and maintain landing pages, forms, and dashboards within HubSpot to support various marketing efforts and track key metrics.
Design email templates that are mobile-responsive, visually appealing, and aligned with brand guidelines.
Analyze email and marketing campaign performance, prepare reports, and optimize based on key metrics (open rates, CTR, conversions).
Collaborate with Marketing and Sales teams to ensure seamless integration of automation tools with broader strategies.
Troubleshoot and resolve issues related to workflows, campaigns, forms, and landing pages.
Segment email lists and implement A/B testing strategies to improve engagement and conversion rates.
Ensure compliance with data protection regulations and maintain accurate, updated contact lists.

Requirements:

Proven experience with HubSpot and MailChimp for automation, email marketing, workflows, and reporting tools.
Fluent in English (both written and verbal).
Availability to work during Eastern Standard Time (EST) hours.
Strong understanding of CRM systems and marketing automation capabilities.
Demonstrated ability to analyze data and optimize marketing campaigns for performance.
Excellent organizational skills and attention to detail.
Problem-solving mindset with the ability to handle complex automation tasks.

Preferred Qualifications: