Job Purpose
The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.
He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.
Responsibilities
Creates the content for emails, notifications and pushes
Manages the translation of emails, notifications and pushes in all project languages
Ensures user-friendly email templates using graphics, personalization and advanced features
Designs and implements the trigger emails/notifications flow
Designs and implements emails/pushes/notifications promo campaigns and newsletters
Works with segmentation of customers database
Analyzes email marketing campaigns performance and suggests improvements
Reports on engagement, CR and sales metrics from email marketing efforts
Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.
Qualifications
At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager
Knowing English language at least B2 level
BSc degree in Marketing or relevant field
Proven work experience as an Email marketing manager or Digital marketing specialist
Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)
Proficiency in marketing automation technology
Familiarity with analytical and database tools
The ability to create lifecycle campaigns
The ability to create and work with customer segmentation
French and German Languages will be an advantage
Excellent copywriting skills
Strong project management skills
Critical and analytical thinking
Strategic mindset
Sense of ownership and pride in their performance and its impact on company’s success
Team player
Great interpersonal and communication skills
Ability to work under tight deadlines.
Competitive salary based on your professional experience
Stable employment in the fast growing international company
Wide benefit system
Dynamic work environment
Ability to influence business and its results
Professional growth — you will attend free external and internal courses
Paid business trips and payment for participation in conferences
Paid corporate language classes (English, German, Polish)
Join us today and let’s create a success story together!
Private Equity Insights
EPAM Systems
Galileo Global Education
Michael page
Private Equity Insights
