B2B Email Marketing Specialist / Coordinator

Company Description

Job Description

Job Purpose

The B2B Email Marketing Specialist oversees and executes email marketing strategy for B2B products, that includes 3 channels: email, in app notifications, pushes.
He/she is responsible for: creating the trigger emails/notifications flow; planning and implementing email/push campaigns; managing subscriber databases; creating engaging emails/pushes; and analyzing email/push campaigns performance. The B2B Email Marketing Manager purpose is to effectively reach the target audience and drive customer engagement and sales through email/notifications/pushes communication.

Responsibilities

• Creates the content for emails, notifications and pushes 

• Manages the translation of emails, notifications and pushes in all project languages

• Ensures user-friendly email templates using graphics, personalization and advanced features

• Designs and implements the trigger emails/notifications flow 

• Designs and implements emails/pushes/notifications promo campaigns and newsletters

• Works with segmentation of customers database

• Analyzes email marketing campaigns performance and suggests improvements

• Reports on engagement, CR and sales metrics from email marketing efforts

• Collaborates with other teams, such as content, design, development to enhance customer communication through email channels.

Qualifications

• At least 2 year of relevant work experience as a Email Marketing Manager, CRM manager or Digital Marketing Manager

• Knowing English language at least B2 level

• BSc degree in Marketing or relevant field

• Proven work experience as an Email marketing manager or Digital marketing specialist

• Hands on experience with HTML, CSS, CMS (content management systems), CRM (customer relationship systems)

• Proficiency in marketing automation technology

• Familiarity with analytical and database tools

• The ability to create lifecycle campaigns 

• The ability to create and work with customer segmentation

• French and German Languages will be an advantage

• Excellent copywriting skills

• Strong project management skills

• Critical and analytical thinking 

• Strategic mindset

• Sense of ownership and pride in their performance and its impact on company’s success

• Team player

• Great interpersonal and communication skills

• Ability to work under tight deadlines.

What do we offer?

• Competitive salary based on your professional experience

• Stable employment in the fast growing international company

• Wide benefit system

• Dynamic work environment

• Ability to influence business and its results

• Professional growth — you will attend free external and internal courses

• Paid business trips and payment for participation in conferences

• Paid corporate language classes (English, German, Polish)

Join us today and let’s create a success story together!