Head of CRO – eCommerce & DTC

Own Conversion Growth for a Fast-Scaling DTC Brand

🇳🇱 Netherlands-Based | Hybrid – 1 Day/Week in Office

🚀 Full-Time | ASAP Start | Long-Term Opportunity

📈 Shopify | Conversion Rate Optimization | Experimentation

Join a fast-growing men's health and wellness eCommerce brand selling premium supplements across the Netherlands, Belgium, the UK, and the US.

We're looking for a hands-on Head of Conversion Rate Optimization (CRO) to take ownership of the website conversion strategy, build a structured experimentation program, and improve profitability across multiple markets.

This is a high-ownership role where you'll work directly with the team to turn customer insights, performance data, and testing into measurable business results.

Why You'll Want This Role

• Own the CRO strategy, roadmap, and experimentation program across multiple markets

• Work with a fast-scaling DTC supplement brand operating internationally

• Lead CRO initiatives with support from developers and UI/UX designers

• Collaborate closely with Paid Media, Creative, and Retention teams

• Make a direct impact on revenue per visitor, conversion rate, AOV, and profitability

• Enjoy remote flexibility with 1 required office day per week in the Netherlands

• Join a fast-moving, data-driven team focused on long-term growth

What You'll Do

• Own and execute the CRO roadmap across landing pages, product pages, and the purchase journey

• Build and manage a structured A/B testing and experimentation program

• Analyze customer behavior, website performance, and conversion opportunities

• Improve pre-landers, advertorials, conversion copy, and checkout experiences

• Prioritize experiments based on potential commercial impact and customer insights

• Coordinate CRO developers and UI/UX designers to implement and launch improvements

• Work with Paid Media and Creative teams to improve the journey from ad click to purchase

• Measure test results, validate winning experiments, and roll out successful changes

• Track revenue per visitor, conversion rate, AOV, contribution margin, and customer experience

• Maintain a prioritized CRO backlog, review progress weekly, and document experiment results

What We're Looking For

• Proven experience leading CRO initiatives for eCommerce or DTC brands

• Strong hands-on experience with A/B testing, experimentation, and conversion optimization

• Demonstrated ability to improve revenue, conversion performance, and profitability

• Strong understanding of Shopify, landing pages, and eCommerce purchase journeys

• Experience using customer research, analytics, and performance data to guide decisions

• Ability to design reliable experiments and distinguish meaningful improvements from statistical noise

• Strong commercial understanding of AOV, revenue per visitor, and contribution margin

• Experience coordinating developers, designers, and cross-functional teams

• Highly organized, proactive, and comfortable owning projects from strategy through execution

• Based in the Netherlands and available to work from the office 1 day per week

Bonus If You Have

• Experience with supplements, health and wellness, or subscription-based eCommerce

• Experience optimizing pre-landers, advertorials, and direct-response funnels

• Strong conversion copywriting and customer research skills

• xperience managing CRO across multiple international markets

Ready to Lead Conversion Growth?

If you're an experienced CRO Lead, Head of CRO, or Conversion Optimization Manager who knows how to turn experimentation into profitable eCommerce growth, we'd love to hear from you.