Regional Marketing Lead

We are looking for a Regional Marketing Lead to join our team and take charge of growing our presence in new markets. By leading a team of regional marketing managers and working closely with the global marketing team, the Regional Team Lead will build effective regional strategies, adapt global campaigns to local audiences, and ensure that all marketing initiatives align with business objectives, resonate with local traders, and drive registrations, deposits, and long-term growth.

Responsibilities

• Develop and own the regional marketing strategy, including market and competitor research, audience segmentation, and channel mix, and deliver regional results
• Lead and develop a team of regional marketing managers by setting clear goals, running regular planning sessions, and maintaining a high standard of execution
• Track full-funnel performance (click, registration, KYC, FTD, retention) and report regional results to the Head of Marketing on a weekly basis
• Collaborate with the global marketing team to adapt global campaigns, landing pages, and creatives to local markets
• Manage the regional marketing budget and allocate spend across channels and markets to reach targets efficiently
• Work with Product and Payment teams to improve the local user journey, from registration and KYC to the first deposit and trade, and to find and fix drop-offs in local payment methods
• Partner with the Influencer Marketing team to select and work with regional creators, influencers, and trading educators
• Grow regional community and content channels, including (Telegram, Discord, X, YouTube, and local community forums), driving organic trader engagement and retention
• Plan and budget regional offline events such as expos, seminars, sponsorships, and partner dinners, and measure the results each event brings
• Ensure that all regional advertising complies with platform policies and local regulations, including mandatory risk warnings, and monitor competitors’ offers and campaigns to identify opportunities for growth

Requirements

• At least 4 years of experience in marketing, with a strong B2C background 
• At least 2 years of experience managing a team of 4 or more people
• Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
• Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
• Experience with web and app analytics, including product analytics tools (GA4, Mixpanel, or Amplitude), BI dashboards (Tableau, Power BI, or Metabase), and attribution platforms (AppsFlyer, Kochava or Adjust) 
• Solid understanding of full-funnel unit economics, including CAC, LTV, and cohort payback
• Experience adapting global campaigns for local markets
• Hands-on experience with paid traffic channels (Google, Meta, and others) and SEO
• Upper Intermediate to Advanced English proficiency

Will Be a Plus

• Background in trading and crypto domains, or experience in iGaming field
• Knowledge of financial advertising rules on major platforms (Google, Meta, TikTok) and regional regulatory requirements
• Experience launching and growing online communities (Telegram, Discord, X, YouTube)
• Experience planning and budgeting offline marketing events
• Experience working with culturally diverse international teams

We offer

• Work in a large international cross-functional team of experienced professionals
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)