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SDR Manager

Role overview

Summary

This role is for an SDR Manager at HeroDevs, responsible for leading and growing the global Sales Development team. You will create pipeline for Account Executives by building outbound programs and optimizing inbound processes, while also coaching SDRs to advance their careers.

Qualifications

  • Minimum 3–5 years of experience in a sales management role, leading SDR/BDR or inside sales teams.
  • Track record of hitting team targets for meetings, pipeline, and revenue contribution.
  • Deep, hands-on experience with Salesforce, including pipeline reporting, dashboards, and activity tracking.
  • Strong understanding of sales performance metrics and funnel conversion.
  • Experience hiring, onboarding, and coaching reps, including promoting SDRs into closing roles.

Responsibilities

  • Lead, coach, and develop a team of 3–5 SDRs, running weekly 1:1s, call reviews, and team pipeline meetings.
  • Own SDR targets for meetings booked, opportunities created, and pipeline generated, and report on them to sales leadership.
  • Build and run signal-based outbound programs targeting accounts on end-of-life frameworks, open CVEs, and upcoming audit or compliance deadlines.
  • Recruit, hire, and onboard new SDRs, and build a clear career path from SDR to AE.

Key facts

Hard skills

Other skills

  • Team Leadership
  • Coaching
  • Communication

About the company

HeroDevs logo

HeroDevs

  • Software / SaaS
  • SME
  • 51–200
HeroDevs is the industry experts on “life after end-of-life” for open-source software. Our open-source packages and experts let you keep using your software safely and in compliance — allowing you to migrate if and when you’re ready. We let your developers focus on mission-critical work, while we keep your open-source stack running in the background.

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Job description

We're on the lookout for an experienced SDR Manager to lead and grow our global Sales Development team. HeroDevs is the leading provider of Never-Ending Support for sunsetted open source software, helping organizations in government, healthcare, education, technology, and finance stay secure and compliant on frameworks that have reached end-of-life.

Reporting to the Director of Sales, you'll lead a team of 3–5 SDRs and own the engine that creates pipeline for our Account Executives. You'll build outbound programs around real buying signals, run a tight inbound process with Marketing, and coach SDRs into future AEs. This is a global role: you can be based anywhere (US preferred), and you'll support pipeline across all of our markets.

What You'll Do

  • Lead, coach, and develop a team of 3–5 SDRs, running weekly 1:1s, call reviews, and team pipeline meetings
  • Own SDR targets for meetings booked, opportunities created, and pipeline generated, and report on them to sales leadership
  • Build and run signal-based outbound programs targeting accounts on end-of-life frameworks, open CVEs, and upcoming audit or compliance deadlines
  • Design, test, and optimize multi-channel sequences/flows (email, phone, LinkedIn) in Gong, using data to improve reply and conversion rates
  • Partner with Marketing on inbound lead routing, speed-to-lead, and MQL qualification standards
  • Work with Account Executives and Customer Success to define handoff criteria and rules of engagement, and improve meeting-to-opportunity conversion
  • Maintain clean pipeline and activity data in Salesforce, and use call recordings to coach messaging and objection handling
  • Working with Revenue Operations to ensure systems 
  • Recruit, hire, and onboard new SDRs, and build a clear career path from SDR to AE
  • Help refine our ICP, personas, and messaging with Sales, Marketing, and Product as we expand our product lines

Skills and Experience Required

  • Minimum 3–5 years of experience in a sales management role, leading SDR/BDR or inside sales teams
  • Track record of hitting team targets for meetings, pipeline, and revenue contribution
  • Experience building outbound programs from ICP definition through sequencing and reporting
  • Deep, hands-on experience with Salesforce (critical), including pipeline reporting, dashboards, and activity tracking
  • Strong understanding of sales performance metrics and funnel conversion
  • Experience hiring, onboarding, and coaching reps, including promoting SDRs into closing roles
  • Excellent verbal and written communication skills

Preferred Qualifications

  • Experience selling to technical buyers (engineering, security, or IT leaders)
  • Experience in the software security, open source, or developer tools industry
  • Experience with Gong (strongly preferred), Clay, Nooks, MeetAlfred, and Claude AI
  • Experience building SDR programs in a fast-growing, remote-first company

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.

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