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Senior Email/CRM Strategist Brazil

Role overview

Summary

This role focuses on managing client relationships and optimizing email marketing strategies using a specialized app. You will work closely with clients to understand their goals, set up their accounts, and run their email programs, ensuring measurable success and client satisfaction.

Qualifications

  • Experience in CRM strategy and email marketing.
  • Familiarity with data analytics and reporting.
  • Ability to communicate effectively with clients and teams.
  • Preferred: Experience working with national brands, particularly in the restaurant or DTC sectors.
  • Preferred: Knowledge of email design principles.

Responsibilities

  • Lead the email relationship with each client by conducting regular calls and communicating directly with their CRM team.
  • Set up each client in the app, including their offers, rules, brand voice, and data capabilities.
  • Run the program in the app, managing audiences, email versions, creative, tests, and approvals.
  • Design tests against holdout groups, analyze results, and report findings clearly.

Key facts

Hard skills

Other skills

  • Creative Design
  • Communication
  • Social Skills
  • Problem Solving
  • Collaboration

About the company

Acadia logo

Acadia

  • Marketing & Advertising Agencies
  • 201–500
We are a trusted growth marketing agency that brings together scarce skills in the area of CRO (conversion rate optimization), Paid Media (Search, Performance, Video, Audio, Programmatic), SEO, Analytics (inclusive of customer segmentation, snowflake expertise, database creation, 1P data and audience management, and dashboarding), along with Social, Influencer, and of course also Retail Media and Marketplace expertise (Amazon, Walmart.com, Instacart, Target, etc...). We are here to help you grow. We are here to build long-lasting, trusted relationships. We are here to create great careers in a core-values focused environment for our employees.

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Job description

Senior Email/CRM Strategist (Remote, Brazil)

Full-time contractor · Remote from Brazil · Works US Eastern hours (core overlap 10am–4pm ET) · Reports to Seth Hirsch

The role

We've built an app that plans email audiences, drafts email versions and sets up tests. We're looking for the person who runs it for our clients and makes it work for them.

Clients will see you as their CRM strategist and point of contact. You'll learn what each client is trying to achieve, set the app up for them, run their program in it, and make sure it delivers: tested lift the client can see, and a client who wants more. You'll start with multiple national brands, including restaurant and Shopify-based DTC brands.

What you'll do

  • Lead the email relationship with each client: run the regular calls and work directly with their CRM team by email.
  • Set up each client in the app: their offers, rules, brand voice, and what their data can support.
  • Run the program in the app: audiences, email versions, creative, tests and approvals.
  • Prove it works: design tests against holdout groups, read the results, and report them plainly.
  • Know each client's data and what it can and can't tell you. Our analytics team runs the data feeds.
  • Work with our creative lead on email design, and tell our product team what the app should do next.
  • Get clients excited about what the app can do, and help bring the next brand on.

What success looks like in 90 days

  • Measured lift that a client accepts.
  • A client who wants more: more programs, a case study, or both.
  • A second client live in the app.

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