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VP Sales, MENA & Africa

Role overview

Summary

This role is for a VP Sales focused on driving growth in MENA and Africa for a loan management platform. You will lead the go-to-market strategy, close key deals, and build a sales team while collaborating with product teams to align offerings with regional needs.

Qualifications

  • 10+ years selling enterprise software to banks, MFIs, or financial institutions.
  • Experience closing $1M+ ACV deals with 6 to 18 month sales cycles.
  • Live relationships with Heads of Retail, SME, Digital, Credit, Risk, or CIOs at banks.
  • Comfortable as the first senior sales hire in a region.
  • Preferred: Fluency in English; Arabic and French are major pluses.

Responsibilities

  • Run the company’s entire go-to-market across MENA and Africa.
  • Close the first wave of flagship deals personally.
  • Build the sales team after proving the playbook.
  • Design the sales motion including direct sales and partnerships.

Key facts

  • Remote from: Africa
  • Full time
  • Expert & Leadership (>10 years)
  • VP of Sales
  • English, French, Arabic

Hard skills

Other skills

  • Relationship Management
  • Knowledge Transfer
  • Communication
  • Relationship Building
  • Problem Solving

About the company

TradesApp logo

TradesApp

  • Capital Markets & Investment Banking
  • Scaleup
  • 201–500
#TRADESAPP - Initiative by #KUNVARJI - TradesApp is built on a futuristic technology platform which gives an edge to the client while trading in stock & commodity markets. It helps the user to trade online in a simple way. With TradesApp, we provide simplified trading tool for your custom needs, special research reports for smart investing, all other trade essentials under one roof.

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Job description

Industry: Fintech / loan management & lending software for banks and financial institutions
Location: Beirut or Remote within MENA or Africa (travel expected)
Reports to: CEO

Qureos is hiring for this role on behalf of a confidential client.

Why this role exists
Banks and financial institutions across MENA and Africa are modernizing how they lend, and most of them are doing it on top of legacy cores that were never built for digital origination, embedded finance, or real-time credit decisioning. Our client is a loan management platform built to replace that legacy stack: origination, underwriting, servicing, collections, and reporting in one system, deployed at banks, MFIs, and fintechs across the region.

They already have reference customers. What they need now is someone who can turn a strong product and a hot market into a durable, repeatable, high-growth sales engine. That’s this role.

What you’ll own
You’ll run the company’s entire go-to-market across MENA and Africa. That means:

  • Owning the regional number. Pipeline, forecast, closed ACV: it’s yours.

  • Closing the first wave of flagship deals yourself. This is not a role where you hand things to reps. You’ll be on planes, in boardrooms, and on the CFO’s calendar.

  • Building the team. Once the playbook is proven, you hire AEs and partner managers across the sub-regions: GCC, Levant, North Africa, East Africa, West Africa, Southern Africa.

  • Designing the motion. Direct sales, channel partners, SI relationships (Big 4, regional integrators), and co-sell with cloud partners.

  • Working with product. You’ll feed real customer signal back to engineering and shape the roadmap for the region (Sharia-compliant lending, IFRS 9, local regulatory reporting, Arabic/French localization).

Who you are
You don’t need to check every box below, but most of them should feel like you.

  • 10+ years selling enterprise software to banks, MFIs, or financial institutions, ideally core banking, lending, risk, or payments.

  • You’ve personally closed $1M+ ACV deals with 6 to 18 month sales cycles and procurement. You know how to run an RFP without losing control of the deal.

  • You have live relationships with Heads of Retail, SME, Digital, Credit, Risk, or CIOs at banks across MENA and Africa, not LinkedIn connections, people who will pick up when you call.

  • You’ve sold at companies like Finastra, Temenos, Oracle FS, TCS BaNCS, Nucleus, Intellect, Mambu, Backbase, nCino, or a serious regional SI, or you’ve been a strong regional AE at a fintech scale-up.

  • You speak English fluently. Arabic is a major plus. French is a major plus for Francophone Africa. Bilingual candidates will stand out.

  • You’re comfortable as the first senior sales hire in a region.

  • You travel. 40 to 60% is normal in this role.

What will make you great here

  • You actually understand lending: underwriting logic, NPL dynamics, collections workflows. You can hold your own in a credit committee room, not just pitch slides.

  • You sell consultatively. You can walk a Head of Credit through how their origination time-to-decision drops from days to minutes, and defend the numbers.

  • You think like a founder: you’ll push back on pricing, packaging, product gaps, and positioning when they’re wrong, and own the fix.

  • You build trust fast. Banking is a relationship business, especially in this region.

How to apply
Candidates should be ready to share, via Qureos:

  1. Three deals personally closed into banks or FIs in MENA or Africa, what was sold, the ACV, and how long the cycle took.

  2. The single hardest deal they ever lost, and what they’d do differently.

  3. Why this opportunity, and why now.

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