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Customer Marketing Manager

Role overview

Summary

The Customer Marketing Manager role focuses on driving customer adoption, expansion, and retention at Momentus. You will collaborate with various teams to enhance customer relationships and create impactful marketing strategies that leverage AI tools for efficiency and effectiveness.

Qualifications

  • 5+ years of B2B SaaS marketing experience, with at least 2 years focused on customer marketing or lifecycle marketing.
  • Demonstrated track record of driving measurable retention and expansion outcomes.
  • Fluency with AI tools in a marketing context.
  • Excellent written and storytelling skills.
  • Strong command of customer segmentation and lifecycle strategy.

Responsibilities

  • Own the strategy and execution of programs that drive adoption, expansion, and retention across Momentus's customer base.
  • Partner with Customer Success and RevOps to segment the customer base and identify expansion opportunities.
  • Develop compelling messaging for customer audiences tailored to various personas across event management and operations.
  • Design and execute multi-channel campaigns that drive feature adoption and product expansion across the customer lifecycle.

Key facts

Hard skills

Other skills

  • Goal Setting

About the company

Ungerboeck logo

Ungerboeck

  • Events & Live Entertainment
  • 201–500
Ungerboeck provides industry-leading event and venue management software to customers in over 50 countries around the world, empowering the people that bring people together. Our comprehensive platform offers event professionals leading-edge SaaS technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Founded in 1985, Ungerboeck is headquartered in O’Fallon, MO, with offices in Germany, France, Australia, China, Hong Kong, and Singapore. Our customers range from sports venues, arts & entertainment venues, conventions, hotels, and business tourism. We believe the happiest employees are the best employees. That's why we offer flex and work from home time and a casual dress code; and an on-site gym with personal training and an excellent 401K program in our United States office. We are proud to be a national winner in the first-ever Top Workplace and Top Technology Workplace awards for 2021.

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Job description

Job Type Full-time Description

About us:

Momentus provides industry-leading event and venue management software to customers in over 50 countries around the world, serving thousands of customers that power millions of events. In the age of digital transformation, our comprehensive platform offers event professionals leading-edge SaaS technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Momentus technology powers top shows around the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique venues. Our client list includes The Apollo Theatre, Mercedes-Benz Stadium, Harvard University, Portland'5 Centers for the Arts, the Javitz Center, and St. Louis Art Museum. Some of our global clients include: ExCel London, Museum of Contemporary Art Australia, Omanexpo, the China National Convention Center, the Porsche Experience Center in Germany and the Sydney Opera House.

The Customer Marketing Manager will own the strategy and execution of programs that drive adoption, expansion, and retention across Momentus's customer base. You'll be at the intersection of product, customer success, and marketing — turning customer relationships into revenue and advocates into a growth engine. This role is for a marketer who thinks in systems, moves with urgency, and uses AI to do more, faster, and better than traditional approaches allow.? 

Responsibilities:  

Customer Insights & Segmentation  

  • Partner with Customer Success and RevOps to segment the customer base, identify expansion opportunities, and build a deep understanding of how different venue types use and value Momentus products.? 
  • Use AI tools to synthesize customer data, surface churn signals, and identify expansion triggers at scale, moving beyond manual analysis to always-on insight.? 
  • Translate usage patterns, support trends, and customer feedback into actionable campaign inputs and product feedback loops.? 
  • Partner with Customer Success on customer advocacy initiatives including identifying, recruiting, and activating customer advocates for case studies, reference calls, and speaking opportunities. 

Messaging & Content  

  • Develop compelling messaging for customer audiences from onboarding communications to upsell campaigns that are tailored to personas across event management, operations, sales, and finance teams.? 
  • Leverage AI-assisted workflows to produce and iterate on customer-facing content faster: case studies, adoption guides, feature spotlights, webinars, and in-product messaging.? 
  • Maintain a high bar for quality and relevance, producing content that earns attention from people who run world-class live events.? 

Lifecycle & Expansion Campaigns  

  • Design and execute multi-channel campaigns that drive feature adoption, product expansion, and renewal across the customer lifecycle ?with clear performance targets attached to every program.? 
  • Build AI-powered nurture sequences that adapt to customer behavior, usage milestones, and health scores rather than static timelines.? 
  • Partner with Sales and Customer Success on upsell and cross-sell plays, developing the messaging, assets, and sequences needed to support them and holding yourself accountable to the pipeline and revenue they generate.? 
  • Treat every campaign as a test. Define the hypothesis, measure the outcome, and apply the learning.? 

Product Launches & Enablement  

  • Lead customer-facing go-to-market for new features and product updates, ensuring customers understand what's new, why it matters, and how to get value from it quickly.? 
  • Equip Customer Success and Account Management teams with sharp talk tracks, one-pagers, and enablement materials that drive real adoption conversations, not just awareness.? 
  • Measure activation rates post-launch and iterate until the number moves.? 

Performance & Reporting  

  • Own a clear set of KPIs: adoption rates, expansion pipeline influenced, churn rate impact, and advocacy participation. 
  • Build dashboards and reporting loops that give leadership and cross-functional partners real-time visibility into what's working.? 
  • Use AI tools to accelerate analysis, identify patterns, and surface recommendations faster than manual reporting allows.? 
Requirements
  • 5+ years of B2B SaaS marketing experience, with at least 2 years focused on customer marketing, lifecycle marketing, or a closely related function.? 
  • Demonstrated track record of driving measurable retention and expansion outcomes — you can point to the numbers.? 
  • Fluency with AI tools in a marketing context: using them to accelerate research, content production, campaign personalization, and performance analysis.? 
  • Excellent written and storytelling skills — our customers run world-class live events and deserve content that matches their standard.? 
  • Strong command of customer segmentation, lifecycle strategy, and behavioral data.? 
  • Proficiency in HubSpot and analytics platforms.? 
  • Wired for performance: you set goals, track progress, and aren't satisfied until the metric moves.? 
  • Comfortable operating cross-functionally in a fast-paced environment alongside CS, Product, Sales, and RevOps.? 

Preferred Skills  

  • Experience in event management, venue operations, or hospitality SaaS.? 
  • Hands-on experience with AI-assisted marketing platforms, predictive analytics tools, or marketing automation beyond basic email sequencing.? 
  • Passion for live events and the venues that make them happen.? 

Important Notice on Location Eligibility:

This is a U.S.-based remote role. However, due to regulatory requirements, we are only able to consider candidates who reside in U.S. states that do not currently mandate salary disclosure in job postings.

Candidates residing in California, or other states with active pay transparency laws will not be considered at this time.

Equal Opportunity & Accessibility:

At Momentus, we are committed to creating a workplace that celebrates diversity and fosters inclusion. We value the unique perspectives, backgrounds, and experiences each team member brings. These differences make us stronger, drive better decisions, and fuel meaningful innovation and outcomes.

Momentus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by applicable law.

We are also committed to providing reasonable accommodations to enable individuals with disabilities to perform the essential functions of their role. If you require accommodations during the recruitment process or on the job, please let us know. We will work with you to support your accessibility needs.

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