Marketing Manager

The SouthState story is one of steady growth, deep community roots, and an unwavering commitment to helping our customers move forward. Since our beginnings in the 1930s to becoming a trusted financial partner across the South and beyond - we are known for combining personal relationships with forward-thinking solutions.

We are committed to helping our team members find their success while maintaining the integrity of our values: building trust, fostering lasting relationships and pursuing excellence. At SouthState, individual contributions are recognized, potential is cultivated and team members are inspired to achieve their greater purpose. Your future begins here!

Summary

A Marketing Manager is responsible for developing, executing and optimizing multi-channel marketing strategies that drive awareness, customer acquisition, and revenue growth. This role involves oversees campaign planning, content development, analytics, and cross-functional coordination to ensure marketing initiatives are aligned with business objectives.

Duties & Responsibilities

• Serves as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts to business goals and priorities using creative briefs to align all team members

• Owns marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition

• Leads cross‑functional coordination with LOB leaders, greater MarCom team, and external partners to ensure cohesive execution

• Provides direction and prioritization to Marketing Specialists and vendors, ensuring work is scoped appropriately and aligned to objectives

• Maintains budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking

• Makes final decisions on considerations, timing, and escalation when constraints arise

• Flags risks, dependencies, or gaps to Marketing Leadership Team to support proactive decision‑making

• Works ahead proactively to collaborate with LOB leaders on their strategic planning and roadmap items, pulling in Executive MarCom leadership when necessary for in-person meetings

• It is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Qualifications

Education Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.

Minimum Experience

• 7-10 Years of Marketing Experience

• Financial Marketing Experience Preferred

Knowledge, Skills, & Abilities

• Proven track record of successful marketing campaign planning and execution

• Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO

• Ability to write and edit marketing content

• Familiarity with A/B testing, attribution models and funnel analytics

• Budget management experience

• Ability to think strategically and creatively

• Excellent verbal and written communication skills

• Strong organizational and project management skills

• Ability to work collaboratively and lead a team in a fast-paced environment

Physical Demands and Work Environment

Physical Demands

• Ability to communicate in person, on the phone, and through electronic channels

• Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor

• Ability to sit, walk, and/or stand for extended periods of time

• Ability to bend and reach

Work Environment

• Office: If the position reports to a physical Company location, the setting will be a typical office environment.

• Remote or hybrid: For remote or hybrid positions, a secure and distraction-free setting is required, with a reliable internet connection (cable or fiber preferred, mobile hotspots not acceptable).  Hybrid positions will report to a physical Company location, as directed by the manager, and that setting will be a typical office environment.

Benefits | SouthState Careers

Equal Opportunity Employer, including disabled/veterans.