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Marketing Systems Manager

Role overview

Summary

The Marketing Systems Manager role focuses on overseeing the Marketing Technology stack at Windsor Communities. You will work closely with various teams to optimize marketing systems and enhance the customer experience, ensuring alignment with company objectives.

Qualifications

  • Bachelor’s degree.
  • Three to five years’ experience in Operations, Marketing, or product management.
  • Multifamily or real estate experience.
  • Proficiency in marketing software and tools, including AI and CRM systems.
  • Excellent project management skills.

Responsibilities

  • Manage key marketing systems including self-guided tour app and CRM marketing features.
  • Collaborate with Marketing, Sales, and Operations to define technology program strategies.
  • Track tech issues and enhancement requests while maintaining vendor partner roadmaps.
  • Develop KPIs and training documentation to support product use.

Hard skills

Other skills

  • Leadership
  • Microsoft Excel
  • Virtual Teams
  • Communication
  • Teamwork
  • Time Management
  • Problem Solving
  • Detail Oriented

About the company

Windsor Communities logo

Windsor Communities

  • Real Estate Development & Management
  • SME
  • 501–1,000
Windsor first entered the real estate arena in 1960, with the renovation of three apartment buildings in Cambridge, MA. Two years later, the company developed another property in Norwood, MA. Since then, Windsor has managed properties in 22 states in excess of 40,000 apartment homes. Today our portfolio extends from California to Massachusetts including over 80 residential communities in 16 states and the District of Columbia. These communities, which comprise more than 22,000 apartment homes, are currently located in the Northeast, Mid-Atlantic, West, Southeast, and Southwest regions of the country. Windsor maintains an attentive owner relationship with all of the properties to be able to immediately respond to the needs of its residents and invest in the communities’ continued excellence. A privately held company, Windsor is based in Boston, MA. The company maintains its strong financial foundation through vigilant management and selective growth. Windsor Communities is affiliated with The General Investment & Development Companies of Boston, Massachusetts.

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Job description

Marketing Systems Manager | Remote  This is a remote/WFH position; however, you must live in one of the states where we currently operate [1].    Windsor Communities is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across our portfolio of properties. DESCRIPTION: We are looking for a proactive, detail-driven, and team-oriented Marketing Systems Manager to join our Sales & Marketing team. In this role, you will oversee our Marketing Technology (MarTech) stack, including the analysis and optimization of key marketing technology systems that align with Windsor objectives and enhance the customer experience.  The Marketing Systems Manager will embrace our company values of accountability, inclusiveness, energizing, and courageousness. RESPONSIBILITES:
  • Management of key systems including self-guided tour app, leasing AI technology, video communications platform, CRM marketing features, and other products that support sales & marketing efforts. 
  • Build operational knowledge to ensure that products are addressing the needs and stated goals of the department and company. 
  • Collaborate with Marketing, Sales, Operations to define the overall vision and strategy for identified technology programs. 
  • Ability to work cross functionally with Strategic Operations, IT, and other internal stakeholders on product development and delivery. 
  • Track tech issues, enhancement requests, and vendor partner roadmaps. 
  • Work with partners to optimize products including resolving tech issues, promote enhancement requests and affect product roadmaps. 
  • Broker smooth collaboration and integration between our key marketing partners and systems. 
  • Conduct regular meetings with vendor partners and weekly meetings with internal teams to align on priorities and progress.  
  • Develop necessary KPIs and monitoring, job aids/training documentation and SOP/polices that support each product. 
  • Identify consumer trends and friction points and adjust product implementation and use practices accordingly.  
  • Build strong communication plan alerting users to product changes, releases, and bugs. 
  • Maintain dashboards to align internal and partner teams on priorities and status. 
  • Maintain working PowerPoint product decks identifying what the product is, associated KPIs and key information including SWOT charts. 
  • Participate and/or lead pilots as necessary.   
  • Continues to learn, stays current on latest technologies and trends. 
  • Other responsibilities as assigned. 
QUALIFICATIONS:
  • Bachelor’s degree; and three to five years’ experience in Operations, Marketing, product management. or equivalent combination of education and experience.  Multifamily or real estate experience required.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams and partners.
  • Excellent project management skills, with the ability to manage multiple priorities and deadlines.
  • Excellent communication and presentation skills. 
  • Excellent organizational and time management skills. 
  • Proficiency in marketing software and tools, including AI, CRM systems, marketing automation platforms, and analytics tools.
  • Working knowledge of Excel.
  • Working knowledge of SmartSheets.
  • Working knowledge of AI including how to prompt, leverage company approved AI to efficiently perform job duties.
  • Working knowledge of Microsoft Teams and SharePoint platforms a plus. 
  • Working knowledge of project management software such as Monday.com, Basecamp, Smartsheet, Asana, Quip or Microsoft Planner a plus. 
  • Experience in voice of customer analysis and consumer insights a plus. Working knowledge of multifamily operational platforms like Funnel, Realync, EliseAI, Tour24 a plus. 
  • Exceptional attention to detail, with the ability to both strategize at a high level and dive into technical details as needed.
  • Strong leadership skills, with the ability to influence and align stakeholders across the organization.
  • Critical thinker with strong problem-solving skills and excellent written and verbal communication style. 

COMPENSATION:

  • Our company considers a range of factors including education and experience when determining base compensation.
  • Compensation range: $95,000-$125,000 / year plus a 15% year-end bonus potential. 

BENEFITS:

  • This position is also eligible for bonus and benefits. For more information, visit: Benefits!
  • Comprehensive benefits package, including medical, dental, vision, 401k, and PTO. 
    • 1 hour of paid sick and safe time for every 30 hours worked, 10 days of paid vacation time accrued bi-weekly, 6 weeks of paid parental leave after completing one year of employment, 10 paid holidays annually, and up to 3 floating days.
Windsor Communities provides training, mentoring, growth, and advancement opportunities for our valued associates. Start your Windsor career now! Windsor Communities is dedicated to creating exceptional experiences for both residents and associates.  Join a growing organization that embodies our core values of “Accountable, Inclusive, Energizing and Courageous,” Windsor's mission is to create communities where people feel truly cared for. Start your Windsor career now! The company participates in the federal government’s E-Verify program, which confirms employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. Click here for the "Notice of E-Verify Participation" and "Right to Work".

Windsor Property Management Company is an Equal Opportunity Employer. [1]. Must reside in California, Colorado, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Texas, Virgina, Washington, or Washington D.C.

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